Search Results - subject:"Beziehungsmarketing"

The impact of green marketing strategies on consumer purchase intentions toward ECO-friendly products in Southeast Asia

Xia, Zongwen - 2026

Persistent link: https://www.econbiz.de/10015616809

An analytics-driven method for building ethical customer digital twins using neuromarketing and social media data

Okyere Sefa, Ama Anomwaa; Rezaei, Mohammadreza; … - 2026

As markets become increasingly digitalised, understanding the emotional and cognitive drivers of consumer behaviour is essential for developing responsive and targeted marketing strategies. This study contributes to the development of Customer Digital Twins (CDTs) by integrating neuromarketing...

Persistent link: https://www.econbiz.de/10015654343

Continuous learning and customer value creation in the healthcare : mediating effects of innovations adoption value recognition

Binto, Binto M.; Mbura, Omari Khalifa - 2026

Persistent link: https://www.econbiz.de/10015611368

The value addition of Healthcare 4.0 loyalty programs : implications for logistics management

Vieira, Maria João; Ramos, Ana; Amaral, João - 2026

Background: Digital transformation is reshaping healthcare operations, with loyalty programs increasingly used to strengthen patient engagement and streamline administrative workflows. However, fragmented information systems and manual verification routines continue to create bottlenecks,...

Persistent link: https://www.econbiz.de/10015612391

Is trust about more than just money? : insight into South African banking customers

Petzer, Daniel J.; Roberts-Lombard, Mornay - 2026

Persistent link: https://www.econbiz.de/10015614066

Humanizing the customer experience with AI chatbots : a study in the food services industry toward achieving SDG 11 and SDG 12

Hitti, Sandreen; Ramadan, Alaaeddine - 2026

This study explores how AI chatbots in the food service industry can enhance customer experience while contributing to SDG 11 (Sustainable Cities and Communities). It also examines how collaborations between AI developers, restaurants and sustainability-focused organizations can drive...

Persistent link: https://www.econbiz.de/10015616452

The impact of social media influencers on customers' perceived brand equity in the Bahraini automobile industry

Abdulla, Anas; Saberi, Maria - 2026

Purpose - Social media has transformed brand communication and how consumers perceive brands. While social media influencers (SMIs) have emerged as key players in digital marketing, their impact on brand equity within the automobile sector remains underexplored. This study examines the impact of...

Persistent link: https://www.econbiz.de/10015592496

Mapping customer-to-customer helping behaviour in financial services and digital platforms : a bibliometric and content analysis

Mpinganjira, Mercy - 2026

Persistent link: https://www.econbiz.de/10015592791

Ongoing value co-creation amidst service encounter setbacks in the banking environment : a viewpoint and call to action

Van Tonder, Estelle - 2026

Persistent link: https://www.econbiz.de/10015592804

Sound in mode on : how sound stimuli influence customer engagement?

Valenzuela-Gálvez, E. Sophía; González-Benito, Óscar; … - 2026

Persistent link: https://www.econbiz.de/10015595714