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  • Search: subject:"Beziehungsmarketing"
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Year of publication
Subject
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Beziehungsmarketing 30,941 Relationship marketing 30,769 Konsumentenverhalten 12,986 Consumer behaviour 12,976 Kundenzufriedenheit 6,846 Customer satisfaction 6,835 Dienstleistungsqualität 4,718 Service quality 4,707 Markenführung 3,088 Brand management 3,087 Lieferantenmanagement 2,782 Supplier relationship management 2,781 Social Web 2,723 Social web 2,722 Theorie 2,484 Theory 2,478 Marketingmanagement 2,418 Marketing management 2,394 Deutschland 2,333 Germany 2,294 Markenimage 2,223 Brand image 2,221 Kundenintegration 2,174 Customer integration 2,170 Electronic Commerce 2,097 Online-Handel 2,076 Online retailing 2,070 Brand 2,044 E-commerce 2,043 Markenartikel 2,037 Kundenwert 1,985 Customer value 1,958 Online-Marketing 1,912 Vertrauen 1,901 Confidence 1,895 Internet marketing 1,889 Einzelhandel 1,695 Retail trade 1,685 Kundenservice 1,290 Customer service 1,289
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Online availability
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Undetermined 11,519 Free 4,772 CC license 593
Type of publication
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Article 22,888 Book / Working Paper 8,022 Journal 31
Type of publication (narrower categories)
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Article in journal 18,924 Aufsatz in Zeitschrift 18,924 Aufsatz im Buch 3,617 Book section 3,617 Hochschulschrift 1,468 Thesis 1,173 Graue Literatur 1,111 Non-commercial literature 1,111 Working Paper 738 Arbeitspapier 709 Collection of articles of several authors 563 Sammelwerk 563 Case study 446 Fallstudie 446 Aufsatzsammlung 414 Ratgeber 230 Guidebook 213 Conference paper 173 Konferenzbeitrag 173 Bibliografie enthalten 159 Bibliography included 159 Lehrbuch 142 Textbook 127 Konferenzschrift 107 Handbook 104 Handbuch 104 Conference proceedings 70 Collection of articles written by one author 54 Sammlung 54 Reprint 50 Interview 27 Glossar enthalten 24 Glossary included 24 Festschrift 20 Systematic review 19 Übersichtsarbeit 19 Bibliografie 18 Amtsdruckschrift 16 Government document 16 Fallstudiensammlung 15
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Language
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English 25,790 German 5,146 French 23 Polish 15 Italian 12 Czech 6 Swedish 4 Undetermined 4 Romanian 3 Spanish 3 Dutch 2 Danish 1 Multiple languages 1 Russian 1
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Author
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Bruhn, Manfred 115 Homburg, Christian 112 Kumar, V. 85 Han, Heesup 68 Verhoef, Peter C. 61 Hollebeek, Linda D. 59 Huber, Frank 57 Piller, Frank T. 51 Herrmann, Andreas 50 Krafft, Manfred 48 Bauer, Hans H. 47 Palmatier, Robert W. 45 Stauss, Bernd 44 Mattila, Anna S. 43 Gil Saura, Irene 41 Loureiro, Sandra Maria Correia 41 Thaichon, Park 39 Grewal, Dhruv 38 Mittal, Vikas 38 Stock-Homburg, Ruth 38 Van den Poel, Dirk 38 Smith, Alan D. 36 Svensson, Göran 36 Kleinaltenkamp, Michael 35 Prentice, Catherine 35 Sheth, Jagdish N. 35 Rather, Raouf Ahmad 34 Wiedmann, Klaus-Peter 34 Hippner, Hajo 33 Neslin, Scott A. 32 Reinartz, Werner J. 32 Vrontis, Demetris 32 Wilde, Klaus D. 32 Eggert, Andreas 31 Agnihotri, Raj 30 Reichwald, Ralf 30 Ruyter, Ko de 30 Aksoy, Lerzan 29 Evanschitzky, Heiner 29 Grönroos, Christian 29
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Institution
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Springer Fachmedien Wiesbaden 61 IGI Global 23 European Commission / Directorate-General for Taxation and Customs Union 16 National Bureau of Economic Research 16 American Marketing Association 10 Books on Demand GmbH <Norderstedt> 9 Verlag Dr. Kovač 9 Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde 8 Edward Elgar Publishing 6 Fördergesellschaft Marketing an der Universität Augsburg 6 Harvard Graduate School of Business Administration 6 Haufe-Lexware GmbH & Co. KG 6 Universität St. Gallen 6 AMACOM 5 Information Resources Management Association 5 Springer-Verlag GmbH 5 Universität Mannheim 5 Verlag Franz Vahlen 5 Eric Cuvillier <Firma> 4 Erich Schmidt Verlag 4 Fachhochschule Reutlingen / European School of Business 4 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 4 Friedrich-Schiller-Universität Jena 4 NetLibrary, Inc 4 Nomos Verlagsgesellschaft 4 Technische Universität Dresden 4 Technische Universität Ilmenau 4 Wiley-VCH 4 World Trade Organization 4 Erasmus Research Institute of Management 3 Fraunhofer-Institut für Arbeitswirtschaft und Organisation 3 Great Britain / Customs Establishment 3 Institut für Marktorientierte Unternehmensführung Mannheim 3 Logos Verlag Berlin 3 Rheinisch-Westfälische Technische Hochschule Aachen 3 Shaker Verlag 3 Svenska Handelshögskolan <Helsinki> 3 Thüringen / Landesregierung 3 USA / General Accounting Office 3 Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature 3
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Published in...
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Journal of business research : JBR 785 Journal of retailing and consumer services 720 Industrial marketing management : the international journal for industrial and high-tech firms 503 International journal of hospitality management 341 The journal of services marketing 282 SpringerLink / Bücher 264 The journal of business & industrial marketing 259 The service industries journal 215 Journal of the Academy of Marketing Science 200 Journal of strategic marketing 195 International journal of contemporary hospitality management 162 Asia Pacific journal of marketing and logistics 158 International journal of electronic customer relationship management : IJECRM 157 Journal of marketing 148 Journal of hospitality marketing & management 145 The journal of product & brand management 142 Journal of travel and tourism marketing 135 Psychology & marketing 135 Tourism management : research, policies, practice 133 Journal of retailing 130 Journal of service research : JSR 129 Cogent business & management 128 Journal of service management 128 Marketing intelligence & planning 126 The journal of brand management : an international journal 125 European journal of marketing : EJM 111 Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction 107 Service business 107 Services marketing quarterly 107 Gabler Edition Wissenschaft 102 Journal of marketing management : MM 102 The international journal of bank marketing : IJBM 102 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 99 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 95 The international review of retail, distribution and consumer research 94 Total quality management & business excellence : an official journal of the European Society for Organisational Excellence 93 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 89 Business horizons 85 International journal of retail & distribution management 84 International journal of electronic marketing and retailing : IJEMR 82
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Source
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ECONIS (ZBW) 30,794 USB Cologne (EcoSocSci) 69 EconStor 49 OLC EcoSci 24 USB Cologne (business full texts) 5
Showing 1 - 10 of 30,941
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Customer experiences with service robots in hotels : a review and research agenda
Rana, Nripendra P.; Begum, Nusaiba; Faisal, Mohd. Nishat; … - In: Journal of hospitality marketing & management 34 (2025) 2, pp. 145-174
Persistent link: https://www.econbiz.de/10015189113
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FaceReader as a neuromarketing tool to compare the olfactory preferences of customers in selected markets
Berčík, Jakub; Mravcová, Anna; Sendra Nadal, Esther; … - In: Spanish journal of marketing 29 (2025) 1, pp. 46-64
Purpose The purpose of this paper is to examine FaceReader as a tool to compare the olfactory preferences of two selected countries. This paper examines the olfactory preferences of customers in the bakery department of a grocery store in the Slovak and the Spanish market....
Persistent link: https://www.econbiz.de/10015190404
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WeChat gamification : mobile payment impact on word of mouth and customer loyalty
Butt, Asad Hassan; Ahmad, Hassan; Muzaffar, Asif; … - In: Spanish journal of marketing 29 (2025) 1, pp. 95-113
Persistent link: https://www.econbiz.de/10015190420
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Customer engagement, innovation, and sustainable consumption : analyzing personalized, innovative, sustainable phygital products
Anwar, Rana Salman; Ahmed, Rizwan Raheem; … - In: Journal of innovation & knowledge : JIK 10 (2025) 1, pp. 1-14
Purpose - This research explores the relationship between factors that play a crucial role in e-commerce. This research aimed to check the direct relationship between customer engagement, innovation, and behavior of consumers towards phygital products on patronage intention. Furthermore, this...
Persistent link: https://www.econbiz.de/10015192368
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Influencer marketing unlocked : understanding the value chains driving the creator economy
Libai, Barak; Rosario, Ana Babić; Beichert, Maximilian; … - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 4-28
Persistent link: https://www.econbiz.de/10015192976
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Customer insights for innovation : a framework and research agenda for marketing
Stremersch, Stefan; Cabooter, Elke; Guitart, Ivan A.; … - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 29-51
Persistent link: https://www.econbiz.de/10015192977
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Influence of perceived legitimacy and perceived value of professional association members on attitudinal loyalty
Sánchez del Río-Vázquez, Maria-Elena; … - In: Administrative Sciences : open access journal 15 (2025) 1, pp. 1-23
This article explores the discoveries related to organizational legitimacy, focusing on its three key types: pragmatic, moral, and cognitive. It examines how perceived value plays a crucial role in the generation of legitimacy and its direct impact on attitudinal loyalty. The study, based on a...
Persistent link: https://www.econbiz.de/10015192984
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Effectiveness of customer relationship management in shopping malls : mall-retailer collaboration empirics
García-Nieto, Manuel; Ramón-Jerónimo, Juan Manuel; … - In: Administrative Sciences : open access journal 15 (2025) 1, pp. 1-22
This study examines the collaborative impact of Customer Relationship Management (CRM) between shopping mall management and retailers on customer traffic. Through a multiple case study involving 30 interviews with managers from various traditional shopping malls and factory outlets, the research...
Persistent link: https://www.econbiz.de/10015193121
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Multilevel relationships and loyalty in the microfinance industry : evidence from Tanzania
Tegambwage, Amani Gration - In: Journal of business and socio-economic development 5 (2025) 1, pp. 71-83
Purpose - The operations and viability of microfinance institutions (MFIs), crucial for socioeconomic development and poverty reduction, heavily rely on the multilevel relationships among borrowers, loan officers and MFIs. This study examines the relationship between interpersonal and firm-level...
Persistent link: https://www.econbiz.de/10015194419
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E-service failure and recovery strategy in times of crisis : effect on peer attitudes, expectation and future intention
Foroudi, Pantea; Tabaghdehi, S. Asieh Hosseini; Cillo, … - In: Review of managerial science : RMS 19 (2025) 2, pp. 537-571
Persistent link: https://www.econbiz.de/10015194561
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