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Beziehungsmarketing
48
Relationship marketing
48
Consumer behaviour
18
Konsumentenverhalten
18
Customer value
10
Kundenwert
10
Theorie
5
Theory
5
customer lifetime value
5
Bayes-Statistik
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Bayesian inference
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Brand management
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Customer satisfaction
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Dienstleistungsqualität
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Kundenbindungsprogramm
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Kundenzufriedenheit
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Loyalty program
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Markenführung
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Market research
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Marketing theory
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Marketingtheorie
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Social Web
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Social web
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Confidence
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Measurement
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Messung
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Personality psychology
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Persönlichkeitspsychologie
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Sales promotion
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Verkaufsförderung
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Vertrauen
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customer relationship management
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field experiment
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Advertising effects
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Bayesian estimation
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Beschwerdemanagement
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48
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Kumar, V.
6
Ansari, Asim
2
Fader, Peter
2
Li, Shibo
2
Sun, Baohong
2
Sunder, Sarang
2
Zhao, Yi
2
Aksoy, Lerzan
1
Allenby, Greg M.
1
Anderson, Eric T.
1
Aribarg, Anocha
1
Ariely, Dan
1
Arora, Neeraj
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Ascarza, Eva
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Bayer, Emanuel
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Bitner, Mary Jo
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Bodapati, Anand V.
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Bohling, Timothy
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Bone, Sterling A.
1
Bradlow, Eric T.
1
Braun, Michael
1
Breugelmans, Els
1
Brown, Steven P.
1
Caravella, Mary
1
Chan, Kimmy Wa
1
Chen, Der-Fa Robert
1
Chou, Chien-heng
1
Danielson, Matthew
1
Datta, Hannes
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Dawar, Niraj
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DeTienne, Kristen Bell
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Drèze, Xavier
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Ebbes, Peter
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Fombelle, Paul W.
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Foubert, Bram
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Ganesan, Shankar
1
Gijsbrechts, Els
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Journal of marketing research : JMR
Journal of business research : JBR
624
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
395
International journal of hospitality management
280
SpringerLink / Bücher
259
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
184
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
161
International journal of electronic customer relationship management : IJECRM
149
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of travel and tourism marketing
115
Journal of hospitality marketing & management
114
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Gabler Edition Wissenschaft
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
102
Journal of retailing
102
The journal of brand management : an international journal
101
Marketing intelligence & planning
97
Psychology & marketing
96
European journal of marketing : EJM
95
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Service business
84
Cogent business & management
83
Journal of marketing management : MM
82
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
International journal of retail & distribution management
68
European journal of operational research : EJOR
67
International Journal of Research in Business and Social Science : IJRBS
67
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ECONIS (ZBW)
48
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1
Frontline problem-solving effectiveness : a dynamic analysis of verbal and nonverbal cues
Marinova, Detelina
;
Singh, Sunil K.
;
Singh, Jagdip
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 178-192
Persistent link: https://www.econbiz.de/10011844990
Saved in:
2
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
3
How customer referral programs turn social capital into economic capital
Van Den Bulte, Christophe
;
Bayer, Emanuel
;
Skiera, Bernd
; …
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 132-146
Persistent link: https://www.econbiz.de/10011819676
Saved in:
4
Customer-based corporate valuation for publicly traded noncontractual firms
McCarthy, Daniel M.
;
Fader, Peter
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 617-635
Persistent link: https://www.econbiz.de/10011957962
Saved in:
5
(I’m) happy to help (you) : the impact of personal pronoun use in customer-firm interactions
Packard, Grant
;
Moore, Sarah G.
;
McFerran, Brent
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 541-555
Persistent link: https://www.econbiz.de/10011912731
Saved in:
6
Beyond the target customer : social effects of customer relationship management campaigns
Ascarza, Eva
;
Ebbes, Peter
;
Netzer, Oded
;
Danielson, Matthew
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 347-363
Persistent link: https://www.econbiz.de/10011697412
Saved in:
7
"Mere measurement plus" : how solicitation of open-ended positive feedback influences customer purchase behavior
Bone, Sterling A.
;
Lemon, Katherine N.
;
Voorhees, Clay M.
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 156-170
Persistent link: https://www.econbiz.de/10011653507
Saved in:
8
Competititve advantage through engagement
Kumar, V.
;
Pansari, Anita
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 497-514
Persistent link: https://www.econbiz.de/10011537711
Saved in:
9
Community participation and consumer-to-consumer helping : does participation in third party-hosted communities reduce one’s likelihood of helping?
Thompson, Scott A.
;
Kim, Molan
;
Smith, Keith Marion
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 280-295
Persistent link: https://www.econbiz.de/10011485356
Saved in:
10
Cross-validation of customer and employee signals and firm valuation
Groening, Christopher
;
Mittal, Vikas
;
Zhang, Yan
- In:
Journal of marketing research : JMR
53
(
2016
)
1
,
pp. 61-76
Persistent link: https://www.econbiz.de/10011450372
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