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Search: subject:"Big data-enabled CRM"
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Kamel, Mahmoud Abdelrahman
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Journal of Enterprise Information Management
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Big data analytics and market performance: the roles of customization and personalization strategies and competitive intensity
Kamel, Mahmoud Abdelrahman
- In:
Journal of Enterprise Information Management
36
(
2023
)
6
,
pp. 1727-1749
market performance, besides the mediating effect through
Big
Data-enabled
CRM
strategies adoption (e.g. customization and …
Persistent link: https://www.econbiz.de/10014860150
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