Pressey, Andrew - In: Journal of Historical Research in Marketing 9 (2017) 4, pp. 511-534
of the courses taught from 1902 to 1969 at the Faculty of Commerce, University of Birmingham, Great Britain. Design … of Birmingham, that are related to the Faculty of Commerce. Findings The study identifies that marketing courses were … twentieth century at Birmingham. From 1902 onwards, marketing was consistently part of the syllabus of the undergraduate …
