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Year of publication
Subject
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Web 2.0 technologies 2,300 Web 2.0-Technologien 2,300 Social Web 1,470 Social web 1,470 Online-Marketing 491 Internet marketing 480 Wissensmanagement 300 Knowledge management 298 Soziales Netzwerk 240 Consumer behaviour 239 Konsumentenverhalten 236 Internet 205 Öffentlichkeitsarbeit 202 Social network 200 Public relations 197 Customer integration 186 Kundenintegration 186 Deutschland 182 Germany 181 social media 159 Social media 147 Viral marketing 145 Beziehungsmarketing 143 Relationship marketing 143 Virales Marketing 143 Knowledge transfer 131 Wissenstransfer 131 Internal communication 129 Interne Kommunikation 129 Unternehmen 124 Kommunikation 121 Electronic Commerce 119 Soziale Software 110 E-commerce 108 Communication 107 E-Learning 102 E-learning 101 USA 88 United States 87 Marketing management 85
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Online availability
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Undetermined 704 Free 411 CC license 31
Type of publication
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Article 1,728 Book / Working Paper 692
Type of publication (narrower categories)
All
Article in journal 1,050 Aufsatz in Zeitschrift 1,050 Aufsatz im Buch 599 Book section 599 Case study 117 Fallstudie 117 Graue Literatur 98 Non-commercial literature 98 Hochschulschrift 84 Arbeitspapier 75 Working Paper 75 Collection of articles of several authors 62 Sammelwerk 62 Thesis 61 Ratgeber 53 Guidebook 50 Aufsatzsammlung 33 research-article 19 Conference paper 15 Konferenzbeitrag 15 Konferenzschrift 15 Lehrbuch 15 Textbook 13 Conference proceedings 12 Collection of articles written by one author 7 Forschungsbericht 7 Sammlung 7 Glossar enthalten 6 Glossary included 6 Handbook 4 Handbuch 4 Dissertation u.a. Prüfungsschriften 3 Article 2 Elektronischer Datenträger 2 Fallstudiensammlung 2 Interview 2 Accompanied by computer file 1 Amtliche Publikation 1 Bibliographie 1 Elektronischer Datenträger als Beilage 1
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Language
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English 1,797 German 583 Undetermined 38 French 6 Romanian 2 Polish 1
Author
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Richter, Alexander 15 Kummer, Michael E. 14 Tochtermann, Klaus 13 Koch, Michael 12 Zhu, Feng 10 Klamma, Ralf 9 Scott, David Meerman 9 Slivko, Olga 9 Stocker, Alexander 9 Kane, Gerald C. 8 Smolnik, Stefan 8 Arazy, Ofer 7 Klinke, Sigbert 7 McKenzie, David J. 7 Riemer, Kai 7 Özler, Berk 7 Bianchi, Francesco 6 Cao, Yiwei 6 Kind, Thilo 6 Kung, Howard 6 Möslein, Kathrin 6 Sarbu, Miruna 6 Stieglitz, Stefan 6 Ebner, Martin 5 Gellatly, Ian R. 5 Greenstein, Shane M. 5 Gu, Yuan 5 Hai-Jew, Shalin 5 Kaiser, Stephan 5 Kerkhof, Anna 5 Luqman, Adeel 5 Lämmel, Uwe 5 Majchrzak, Ann 5 Pleil, Thomas 5 Rand, William 5 Singh, Param Vir 5 Soto-Acosta, Pedro 5 Tellis, Gerard J. 5 Wirtz, Bernd W. 5 Ahmad, Taleb 4
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Institution
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IGI Global 16 Springer Fachmedien Wiesbaden 12 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 5 Technische Universität Dresden 4 Books on Demand GmbH <Norderstedt> 3 Information Resources Management Association 3 National Bureau of Economic Research 3 Apprimus Verlag 2 Deutsche Gesellschaft für Personalführung 2 Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen 2 Haufe-Lexware GmbH & Co. KG 2 I-KNOW <7, 2007, Graz> 2 NET Institute 2 OECD 2 Rheinisch-Westfälische Technische Hochschule Aachen 2 Springer International Publishing 2 TRIPLE-I <2007, Graz> 2 Technische Universität Dresden / Fakultät für Informatik 2 Verlag Dr. Kovač 2 Workshop GeNeMe <2011, Dresden> 2 Academy of Economic Studies, School of Marketing 1 B & S Siebenhaar Verlag OHG 1 BIS <11, 2008, Innsbruck> 1 BITKOM Servicegesellschaft 1 C.E.P.R. Discussion Papers 1 Campus Verlag 1 Christian Rieck <Firma> 1 Competence Center Information Systems & Services 1 CoreMedia AG <Hamburg> 1 Deutsche Zentralbibliothek für Wirtschaftswissenschaften 1 Deutsches Forschungsinst. f. öffentl. Verwaltung Speyer 1 Economics Research, World Bank Group 1 European Centre for Disease Prevention and Control 1 European Commission / Directorate-General for Translation 1 Fachhochschule Reutlingen / European School of Business 1 Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA) 1 Forschungsdatenzentrum der Bundesagentur für Arbeit, Institut für Arbeitsmarkt- und Berufsforschung (IAB) 1 Fraunhofer-Institut für Arbeitswirtschaft und Organisation 1 G H S Göttinger Handelswissenschaftliche Schriften e.V. 1 Hochschule der Medien 1
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Published in...
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SpringerLink / Bücher 30 I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008] 28 HMD : Praxis der Wirtschaftsinformatik 25 Wissensmanagement : das Magazin für Digitalisierung, Vernetzung und Collaboration 23 Technological forecasting & social change : an international journal 18 Journal of business research : JBR 16 Management information systems : mis quarterly 16 Management science : journal of the Institute for Operations Research and the Management Sciences 16 Information systems research : ISR 15 Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik 15 International journal of information technology and management : IJITM 14 Journal of management information systems : JMIS 14 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 13 Psychology & marketing 13 Social Media im Personalmarketing : erfolgreich in Netzwerken kommunizieren 13 ZEW discussion papers 13 Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs 12 Enterprise 2.0 - die digitale Revolution der Unternehmenskultur : warum Personalmanager jetzt gefordert sind 12 Journal of information & knowledge management : JIKM 12 Journal of organizational computing and electronic commerce 12 Corporate communications : an international journal 11 International journal of market research : JMRS ; the journal of the Market Research Society 11 Journal of knowledge management 11 Social Software in Unternehmen 11 Business horizons 10 Enterprise 2.0 - Die Kunst, loszulassen 10 Enterprise 2.0 - die Kunst, loszulassen 10 Enterprise Social Networks : Erfolgsfaktoren für die Einführung und Nutzung - Grundlagen, Praxislösungen, Fallbeispiele 10 International journal of business information systems : IJBIS 10 Journal of travel and tourism marketing 10 Tourism management : research, policies, practice 10 Web 2.0 : neue Perspektiven für Marketing und Medien 10 International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association 9 Journal of marketing research 9 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 9 Public choice 9 Virtual enterprises communities & social networks : Workshop GeNeMe '10 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.10.2010 9 Wettbewerbsfaktor Business Software : Prozesse erfolgreich mit Software optimieren ; Berichte aus der Praxis 9 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 8 Kultur 2.0 : neue Web-Strategien für das Kulturmanagement im Zeitalter von Social Media 8
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Source
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ECONIS (ZBW) 2,328 RePEc 46 Other ZBW resources 23 USB Cologne (EcoSocSci) 21 EconStor 2
Showing 1 - 10 of 2,420
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Digital tracking, gamification, social media, and AI : how technology influences motivation
Woolley, Kaitlin; Sharif, Marissa A. - In: Consumer psychology review 9 (2026) 1, pp. 85-100
Persistent link: https://www.econbiz.de/10015607933
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Do podcasts move the stock market?
Laudi, Marten; Wecks, Janik Ole - 2026 - This version: April 2026
Persistent link: https://www.econbiz.de/10015632883
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Collecting and analyzing user-generated content for decision support in marketing management : an overview of methods and use cases
Baier, Daniel; Decker, Reinhold; Asenova, Yana - In: Schmalenbach journal of business research : SBUR 77 (2025) 3, pp. 419-455
User-generated content (UGC) is generally understood as an expression of opinion in many forms (e.g., complaints, online customer reviews, posts, testimonials) and data types (e.g., text, image, audio, video, or a combination thereof) that has been created and made available by users of...
Persistent link: https://www.econbiz.de/10015543129
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Podcasting management : how audio platforms are shaping business ideas
Madsen, Dag Øivind; Slåtten, Kåre - In: Administrative Sciences : open access journal 15 (2025) 9, pp. 1-13
Podcasts are reshaping how management ideas are disseminated and consumed in the digital age. This conceptual essay applies insights from management fashion theory to analyze how podcasts operate as hybrid media that both mirror and amplify popular business ideas. We explore the interplay among...
Persistent link: https://www.econbiz.de/10015492695
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From likes to wallets : exploring the relationship between social media and FinTech usage
Joseph, Mindy; Ouyang, Congrong; White, Kenneth - In: FinTech 4 (2025) 3, pp. 1-29
This study uses national data to contribute to ongoing discussions regarding social media's role in influencing investors in the digital economy. Grounded in social network theory, social media engagement was examined for its influence on FinTech usage, specifically cryptocurrency investments,...
Persistent link: https://www.econbiz.de/10015547374
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#blooddonation : how european blood banks use social media to reach donors and non-donors
Ciaușescu, Alexandra; Merz, Eva-Maria; Wit, Arjen de; … - In: Journal of philanthropy 30 (2025) 4, pp. 1-19
Persistent link: https://www.econbiz.de/10015453335
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Social media in sport : a systematic review and research agenda using the theory, context, characteristics, and methodology framework
Rai, Jaskirat Singh; Kajla, Tanveer; Itani, Maher; Cho, … - In: International journal of consumer studies 49 (2025) 5, pp. 1-34
Persistent link: https://www.econbiz.de/10015456361
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The many socials : how a social enterprise uses social media to communicate social capital-based social value : a case study
Wang, Qian; Hallin, Anette; Lång, Stefan; … - In: Social enterprise journal 21 (2025) 1, pp. 22-45
Persistent link: https://www.econbiz.de/10015420705
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We're in this together : visible social support actions in virtual teams using enterprise social media
Henry, Michael S.; Parry, Douglas A.; Le Roux, Daniel B. - In: International journal of business communication : IJBC … 62 (2025) 1, pp. 161-186
Persistent link: https://www.econbiz.de/10015147996
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How B2B social media content strategies generate engagement across different social media platforms
Bourguignon, Benoit; Terho, Harri; Hajjem, Ahlem - In: Industrial marketing management : the international … 125 (2025), pp. 413-430
Persistent link: https://www.econbiz.de/10015331938
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