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Search: subject:"Bloggers"
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Social Web
11
Social web
11
Bloggers
8
Web 2.0 technologies
6
Web 2.0-Technologien
6
bloggers
6
Consumer behaviour
5
Internet marketing
5
Konsumentenverhalten
5
Online-Marketing
5
Blogs
4
Internet
4
Brand management
3
Community
3
Friendship
3
Markenführung
3
Social Media
3
Social Networks
3
Social media
3
Viral marketing
3
Virales Marketing
3
Confidence
2
Holiday behaviour
2
LiveJournal
2
Public relations
2
Reciprocity
2
Social Capital
2
Social Norms
2
Social relations
2
Soziale Beziehungen
2
Soziales Netzwerk
2
Travel bloggers
2
Urlaubsverhalten
2
Vertrauen
2
Virtuelle Gemeinschaft
2
Web 2.0
2
Weblogs
2
influencer marketing
2
reputation
2
social media influencers
2
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13
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5
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16
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5
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13
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2
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English
18
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3
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Gaudeul, Alexia
4
Giannetti, Caterina
2
Peroni, Chiara
2
Abdalla, Márcio Moutinho
1
Agarwal, Nitin
1
Aggarwal, Rohit
1
Brooks, Gillian
1
Canduela, Jesus
1
Casais, Beatriz
1
Chang, Wanching
1
Chao, Ren-Fang
1
Chien, Grace
1
Costa, Ana Maria Boa Morte
1
Drezner, Daniel
1
Erpe, Tina
1
Farrell, Henry
1
Gallo, Jason
1
Gdanska-Ast, Monika
1
Gomes, Lucilene Ribeiro
1
Gopal, Ram
1
Hargittai, Eszter
1
Hsiao, Po-Wen
1
Hughes, Christian
1
Jassawalla, Avan R.
1
Kane, Matthew
1
Kotnik, Patricia
1
Lim, Merlyna
1
Lindsay, Claire
1
López, Manuela
1
Malaviya, Prashant
1
Mariani, Marcello M.
1
Marshall, Kristen
1
Nasir, Melika
1
Nataraajan, Rajan
1
Olfat, Mohammad
1
Raeside, Robert
1
Sah, Sunita
1
Sankaranarayanan, Ramesh
1
Sashittal, Hemant Chaitanya
1
Shokoohyar, Sina
1
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Wirtschaftswissenschaftliche Fakultät, Friedrich-Schiller-Universität Jena
2
NET Institute
1
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Jena Economic Research Papers
4
Public Choice
2
Business & Information Systems Engineering
1
Information technology & tourism
1
International journal of internet marketing and advertising : IJIMA
1
International journal of technology management : IJTM
1
Journal of business research : JBR
1
Journal of enterprising culture : JEC
1
Journal of fashion marketing and management
1
Journal of internet commerce
1
Journal of marketing
1
Journal of promotion management : innovations in planning and applied research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
13
RePEc
6
EconStor
2
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1
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10
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Date (oldest first)
1
Intention to purchase through parent blogs : evidence from Poland
Canduela, Jesus
;
Gdanska-Ast, Monika
;
Marshall, Kristen
; …
- In:
Journal of internet commerce
23
(
2024
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014447650
Saved in:
2
Bloggers
' interactive practices and their followers' purchase intentions : the mediating roles of perceived credibility and followers' para-social interactions
Olfat, Mohammad
;
Nasir, Melika
;
Shokoohyar, Sina
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 390-415
Persistent link: https://www.econbiz.de/10014513558
Saved in:
3
Impacts of online social support and perceived value in influential travel blogs
Chang, Wanching
;
Chao, Ren-Fang
;
Chien, Grace
-
2021
Persistent link: https://www.econbiz.de/10012615823
Saved in:
4
How to motivate opinion leaders to spread e-WoM on social media : monetary vs non-monetary incentives
López, Manuela
;
Sicilia, Maria
;
Verlegh, Peeter
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 154-171
Persistent link: https://www.econbiz.de/10012880175
Saved in:
5
Fashion
bloggers
' discourse on brands under corporate crisis : a netnographic research in Portugal
Casais, Beatriz
;
Gomes, Lucilene Ribeiro
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 420-435
Persistent link: https://www.econbiz.de/10013384519
Saved in:
6
The why and how of social media entrepreneurs
Erpe, Tina
;
Kotnik, Patricia
- In:
Journal of enterprising culture : JEC
30
(
2022
)
4
,
pp. 431-451
Persistent link: https://www.econbiz.de/10014245212
Saved in:
7
Social comparison orientation and frequency : a study on international travel
bloggers
Mariani, Marcello M.
;
Styvén, Maria
;
Nataraajan, Rajan
- In:
Journal of business research : JBR
123
(
2021
),
pp. 232-240
Persistent link: https://www.econbiz.de/10012430494
Saved in:
8
Why follow beauty
bloggers
? : an investigation with Brazilian consumers
Costa, Ana Maria Boa Morte
;
Troccoli, Irene Raguenet
; …
- In:
International journal of internet marketing and …
15
(
2021
)
3
,
pp. 281-301
Persistent link: https://www.econbiz.de/10012598984
Saved in:
9
The personal influence of Instagram
bloggers
on consumer-brand interactions : brands as tribal artifacts
Sashittal, Hemant Chaitanya
;
Jassawalla, Avan R.
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 679-690
Persistent link: https://www.econbiz.de/10012304073
Saved in:
10
The travel blogger as digital nomad : (re-)imagining workplace performances of digital nomadism within travel blogging work
Willment, Nina
- In:
Information technology & tourism
22
(
2020
)
3
,
pp. 391-416
Persistent link: https://www.econbiz.de/10012310668
Saved in:
1
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