Kennzeichnung des E-Mail-Marketings -- Gewinnung, Beschaffung und Nutzung von E-Mail-Adressen -- E-Mail- und E-Newsletter-Kampagnen -- Controlling des E-Mail-Marketings -- Auswahl einer E-Mail-Software.

Das Online-Marketing auf dem Weg in die Zukunft -- KI-Kompetenz und fachliche Skills -- Der Unterschied zur Maschine: soziale Kompetenzen des Menschen -- Die wichtigsten Sozialkompetenzen im Online-Marketing -- Lebenslanges Lernen als Überlebensstrategie.

Digitalization has provided many advances in the hospitality and tourism sector. Some accommodations have already implemented major changes by integrating new technologies to turn the guest experience into something unexpected and even incredible. Even if the micro-enterprises in the tourism...

We classify the sentiment of a large sample of StockTwits messages as bullish,bearish or neutral, and create a stock-aggregate daily sentiment polarity measure.Polarity is positively associated with contemporaneous stock returns. On average,polarity is not able to predict next-day stock returns....