Valentowitsch, Johann - In: Marketing Letters 34 (2022) 2, pp. 293-308
studies explored how passing the Bechdel test affects box office earnings. However, earlier considerations were all limited to … the US market. Therefore, the impact of the Bechdel test on international box office receipts is still unclear. To fill … this research gap, this study examines the box office effect for internationally released films at the country level. Using …