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~isPartOf:"Journal of marketing communications"
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Search: subject:"Brand"
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Consumer behaviour
101
Konsumentenverhalten
101
Brand management
99
Markenführung
99
Brand image
86
Markenimage
86
Advertising effects
54
Werbewirkung
54
Brand
35
Markenartikel
35
Advertising
31
Werbung
30
Internet marketing
28
Online-Marketing
28
Social Web
24
Social web
24
Marketing management
20
Marketingmanagement
20
Beziehungsmarketing
16
Relationship marketing
16
social media
13
Corporate Social Responsibility
11
Corporate social responsibility
11
brand attitude
11
Viral marketing
10
Virales Marketing
10
Celebrity endorsement
8
Celebrity-Werbung
8
Green marketing
8
Product Placement
8
Product placement
8
Öko-Marketing
8
Corporate reputation
7
Emotion
7
Firmenimage
7
Sustainable product
7
advertising
7
purchase intention
7
Öko-Produkt
7
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141
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141
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141
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2
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2
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English
142
Author
All
Muehling, Darrel D.
3
Schultz, Don E.
3
Al Shurideh, Muhammad
2
Anabila, Peter
2
Biraghi, Silvia
2
Casaló, Luis V.
2
Chan, Fong Yee
2
Chrysochou, Polymeros
2
Grohmann, Bianca
2
Jain, Varsha
2
Ju, Ilyoung
2
Keller, Kevin Lane
2
Kim, Dong Hoo
2
Kim, Soojin
2
Lee, Jaejin
2
Nagar, Komal
2
Nelson, Michelle R.
2
Obeidat, Zaid Mohammad Ibrahim
2
Pope, Nigel
2
Rita, Paulo
2
Srivastava, R. K.
2
Um, Nam-Hyun
2
Abendroth, Lisa J.
1
Abu Zayyad, Hala Mohammed
1
Abuhashesh, Mohammd
1
Aghakhani, Hamed
1
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Hongmin
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Alcantara, Lailani L.
1
Alcántara-Pilar, Juan Miguel
1
Aljarah, Ahmad
1
Alodin, Yasmin
1
Amawate, Vibhas
1
Amirshahi, Mirahmad
1
Anghelcev, George
1
Anh Hoang Minh Nguyen
1
Anselmsson, Johan
1
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Journal of marketing communications
Journal of business research : JBR
831
The journal of brand management : an international journal
679
Journal of retailing and consumer services
467
The journal of product & brand management
434
SpringerLink / Bücher
379
Psychology & marketing
228
European journal of marketing : EJM
192
Asia Pacific journal of marketing and logistics
159
International journal of hospitality management
157
Journal of marketing management : MM
141
Marketing intelligence & planning
141
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
135
Industrial marketing management : the international journal for industrial and high-tech firms
130
Tourism management : research, policies, practice
130
Journal of marketing
129
Journal of travel and tourism marketing
129
Journal of fashion marketing and management
127
Journal of advertising research
121
Journal of Business Research
112
International journal of advertising : the quarterly review of marketing communications
110
The IUP journal of brand management : IJBRM
109
Journal of the Academy of Marketing Science
108
Journal of strategic marketing
107
Marketing letters : a journal of research in marketing
107
Springer eBook Collection
106
Journal of international consumer marketing
104
Innovatives Markenmanagement
97
Journal of marketing research : JMR
97
Journal of promotion management : JPM
97
The journal of consumer marketing
97
Journal of consumer research : JCR ; an interdisciplinary bimonthly
96
Research
96
Journal of global marketing
89
Marketing Science
88
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
87
Journal of promotion management : innovations in planning and applied research
86
Marketing : ZFP ; journal of research and management
86
International marketing review
85
International journal of advertising : the review of marketing communications
83
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ECONIS (ZBW)
142
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1
Fostering consumer-
brand
relationships through social media
brand
communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
2
Branding antecedents of consumer need for uniqueness : a behavioural approach to globalness vs. localness
Nikhashemi, S. R.
;
Delgado-Ballester, Elena
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 392-427
Persistent link: https://www.econbiz.de/10013371032
Saved in:
3
An exploration of the impact of gender on customer engagement
Gligor, David
;
Bozkurt, Sıddık
;
Welch, Emma
;
Gligor, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 379-402
Persistent link: https://www.econbiz.de/10014294879
Saved in:
4
Political
brand
endorsers, political
brand
preference, and political
brand
equity : a mediated moderated model
Kaur, Harsandaldeep
;
Sohal, Seerat
- In:
Journal of marketing communications
28
(
2022
)
1
,
pp. 3-37
Persistent link: https://www.econbiz.de/10012697018
Saved in:
5
The relationship between
brand
experience and word-of-mouth in the TV-series sector : the moderating effect of culture and gender
Rojas-Lamorena, Álvaro J.
;
Alcántara-Pilar, Juan Miguel
; …
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 506-527
Persistent link: https://www.econbiz.de/10013371044
Saved in:
6
"I'll stand by you" : understanding customers' moral decoupling processes and supportive behavioral intentions in cases of corporate misconduct
Kim, Soojin
;
Krishna, Arunima
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 745-767
Persistent link: https://www.econbiz.de/10013493041
Saved in:
7
Customer-based
brand
equity for branded apps : a simple research framework
Stocchi, Lara
;
Ludwichowska, Gosia
;
Fuller, Rachel
; …
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 534-563
Persistent link: https://www.econbiz.de/10012624665
Saved in:
8
The interplay between country-of-origin image and perceived
brand
localness : an examination of local consumers' response to
brand
acquisitions by emerging market firms
Anh Hoang Minh Nguyen
;
Alcantara, Lailani L.
- In:
Journal of marketing communications
28
(
2022
)
1
,
pp. 95-114
Persistent link: https://www.econbiz.de/10012697027
Saved in:
9
The moderating role of parasocial relationships in the associations between celebrity endorser's credibility and emotion-based responses
Burnasheva, Regina
;
Suh, Yong Gu
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013371028
Saved in:
10
Towards a definition for branded entertainment : an exploratory study
Loggerenberg, Marthinus J. C. van
;
Enslin, Carla
; …
- In:
Journal of marketing communications
27
(
2021
)
3
,
pp. 322-342
Persistent link: https://www.econbiz.de/10012484051
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