Guliyev, Seymur M. - 2016
According to Kotler (2014), a brand is defined as “a name, sign, term, design, symbol or combination of them which is … competitors”. Brakus et al., (2009) further discuss that brand can be defined as “a label designating ownership by a firm, which … that there are some differences as well, like symbolic, emotional or intangible that is related to what a brand represent …