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Search: subject:"Brand"
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Brand management
104
Markenführung
104
Consumer behaviour
75
Konsumentenverhalten
75
Brand
67
Markenartikel
67
Markenimage
54
Brand image
53
Marketing management
17
Marketingmanagement
17
USA
15
United States
15
Brand extension
12
Markentransfer
12
Beziehungsmarketing
11
Corporate reputation
11
Firmenimage
11
Relationship marketing
11
International marketing
10
Internationales Marketing
10
Welt
10
World
10
Großbritannien
7
United Kingdom
7
Comparison
6
Corporate culture
6
Economic culture
6
Unternehmenskultur
6
Vergleich
6
Wirtschaftskultur
6
Marketing
5
Multinationales Unternehmen
5
Theorie
5
Theory
5
Transnational corporation
5
Advertising planning
4
Market research
4
Marktforschung
4
Social Web
4
Social web
4
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Article
141
Book / Working Paper
13
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All
Reprint
Article in journal
16,557
Aufsatz in Zeitschrift
16,557
Aufsatz im Buch
3,816
Book section
3,816
Graue Literatur
1,552
Non-commercial literature
1,552
Hochschulschrift
1,379
Thesis
1,078
Working Paper
1,048
Arbeitspapier
1,002
Case study
667
Fallstudie
667
Collection of articles of several authors
610
Sammelwerk
610
Aufsatzsammlung
408
Dissertation u.a. Prüfungsschriften
219
Article
205
Conference paper
177
Konferenzbeitrag
177
Konferenzschrift
161
Bibliografie enthalten
144
Bibliography included
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Ratgeber
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Guidebook
105
Lehrbuch
96
Amtsdruckschrift
93
Government document
93
Conference proceedings
89
Textbook
80
Handbook
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Handbuch
61
Collection of articles written by one author
59
Sammlung
59
Interview
35
Systematic review
27
Übersichtsarbeit
27
Congress Report
24
Fallstudiensammlung
23
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English
153
German
1
Author
All
Keller, Kevin Lane
9
Dall'Olmo Riley, Francesca
6
Elliott, Richard
5
Aaker, Jennifer
4
Ehrenberg, Andrew S. C.
4
Park, C. Whan
4
Schmitt, Bernd
4
De Chernatony, Leslie
3
Fournier, Susan
3
Hatch, Mary Jo
3
McCarthy, Michael S.
3
Aaker, David A.
2
Batra, Rajeev
2
Benet-Martínez, Verónica
2
Einwiller, Sabine
2
Erdem, Tülin
2
Farr, Andy
2
Garolera, Jordi
2
Haller, Axel
2
Hoeffler, Steve
2
Holt, Douglas B.
2
Jaworski, Bernard J.
2
Klockhaus, Volker
2
MacInnis, Deborah J.
2
Margolis, Stephen
2
Milberg, Sandra J.
2
Romaniuk, Jenni
2
Roth, Martin S.
2
Schultz, Majken
2
Stolowy, Hervé
2
Valenzuela, Ana
2
Abou Aish, Ehab M.
1
Agarwal, Manoj Kumar
1
Alden, Dana
1
Alford, Bruce L.
1
Almquist, Eric
1
Alpert, Frank
1
Arvidsson, Adam
1
Austin, Jon R.
1
Auty, Susan
1
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Published in...
All
The evolution of brands : from signals of quality to storehouses of trust
22
Corporate brand and corporate reputation
16
Brand management ; Vol. 3
15
Measuring and managing brands
15
Brand management ; Vol. 2
13
Cross-cultural and critical perspectives on brands
12
Brand management ; Vol. 1
11
Brand management ; Vol. 4
9
International marketing ; Vol. 2
6
Marketing-mix strategies - product strategy and promotion strategy
6
SAGE library in marketing
5
An Elgar reference collection
4
Business economics
2
Critical perspectives on business and management
2
Ethics, environment and social impacts
2
Evolving and emerging issues in marketing strategy
2
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
2
Accounting theory ; Vol. 3
1
Controlling corporate crime
1
GEM-Reprint
1
Global-local consumption
1
Michael Porter ; Vol. 1
1
Michael Porter ; Vol. 2
1
Nonprofit marketing : sectoral applications
1
Relational and functional integration
1
SAGE library in business and management
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
The international library of critical writings in economics
1
The later years of the International Accounting Standards Committee
1
Theoretical and empirical perspectives in critical marketing studies
1
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Source
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ECONIS (ZBW)
154
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1
The effect of corporate branding dimensions on consumers' product evaluation : a cross-cultural analysis
Souiden, Nizar
;
Kassim, Norizan M.
;
Hong, Heung-Ja
-
2010
Persistent link: https://www.econbiz.de/10003922775
Saved in:
2
Performance of store brands : a cross-country analysis of consumer store-
brand
preferences, perceptions and risk
Erdem, Tülin
;
Zhao, Ying
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003922858
Saved in:
3
Evaluation of
brand
extensions : the role of product feature similarity and
brand
concept consistency
Park, C. Whan
;
Milberg, Sandra
;
Lawson, Robert
-
2010
Persistent link: https://www.econbiz.de/10003924413
Saved in:
4
Consumer evaluation of vertical
brand
extensions and core brands
Kim, Chung K.
;
Lavack, Anne M.
;
Smith, Margo
-
2010
Persistent link: https://www.econbiz.de/10003924416
Saved in:
5
How perceived
brand
globalness creates
brand
value
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
;
Alden, Dana
-
2010
Persistent link: https://www.econbiz.de/10003922860
Saved in:
6
Brand
diagnostics : mapping branding effects using consumer associative networks
Henderson, Geraldine Rosa
;
Iacobucci, Dawn
;
Calder, Bobby J.
-
2010
Persistent link: https://www.econbiz.de/10003924113
Saved in:
7
Builing strong brands in Asia : selecting the visual components of image to maximize
brand
strength
Henderson, Pamela W.
;
Cote, Joseph A.
;
Siew Meng Leong
; …
-
2010
Persistent link: https://www.econbiz.de/10003924183
Saved in:
8
The effect of
brand
attitude and
brand
image on
brand
equity
Faircloth, James B.
;
Capella, Louis M.
;
Alford, Bruce L.
-
2010
Persistent link: https://www.econbiz.de/10003924366
Saved in:
9
Brand
image and
brand
usage
Bird, M.
;
Channon, C.
;
Ehrenberg, Andrew S. C.
-
2010
Persistent link: https://www.econbiz.de/10003924368
Saved in:
10
Do
brand
personality scales really measure
brand
personality?
Azoulay, Audrey
;
Kapferer, Jean-Noël
-
2010
Persistent link: https://www.econbiz.de/10003924375
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