//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Brand Equity"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand image
10
Markenimage
10
brand equity
10
Brand management
8
Markenführung
8
Consumer behaviour
7
Konsumentenverhalten
7
Brand
3
Markenartikel
3
Social Web
3
Social web
3
Beziehungsmarketing
2
Brand extension
2
Markentransfer
2
Marketing management
2
Marketingmanagement
2
Relationship marketing
2
brand management
2
user-generated content
2
Advertising
1
Advertising effects
1
Bargaining power
1
Brand equity
1
Cognition
1
Confidence
1
Customer acquisition
1
Customer service
1
Customer value
1
Einzelhandel
1
Erfolgsfaktor
1
Firm valuation
1
Internet marketing
1
Kognition
1
Kundengewinnung
1
Kundenservice
1
Kundenwert
1
Markenwert
1
Marketing
1
Marketing theory
1
Marketingtheorie
1
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Language
All
English
11
Author
All
Steenkamp, Jan-Benedict E. M.
2
Agrawal, Nidhi
1
Ailawadi, Kusum L.
1
Bijmolt, Tammo H. A.
1
Bitner, Mary Jo
1
Breugelmans, Els
1
Brown, Stephen Walter
1
Carson, Stephen J.
1
Cleeren, Kathleen
1
Datta, Hannes
1
Eckhardt, Giana M.
1
Heerde, Harald J. van
1
Heitmann, Mark
1
Ho-Dac, Nga N.
1
Houston, Mark B.
1
Jiang, Baojun
1
Kannan, P. K.
1
Kushwaha, Tarun
1
Lamberton, Cait
1
Lehmann, Donald R.
1
Maheswaran, Durairaj
1
Malika, Malika
1
Mandel, Naomi
1
Mathur, Pragya
1
Moore, William L.
1
Nam, Hyoryung
1
Neslin, Scott A.
1
O'Guinn, Thomas C.
1
Peng, Chenming
1
Rajavi, Koushyar
1
Rindfleisch, Aric
1
Schmitt, Bernd
1
Sirianni, Nancy J.
1
Sorescu, Alina
1
Stahl, Florian
1
Sundararajan, Arun
1
Swaminathan, Vanitha
1
Van der Maelen, Sara
1
Völckner, Franziska
1
Zervas, Georgios
1
more ...
less ...
Published in...
All
Journal of marketing
Journal of business research : JBR
59
The journal of product & brand management
40
The journal of brand management : an international journal
35
Journal of retailing and consumer services
27
SpringerLink / Bücher
20
Symphonya. Emerging Issues in Management
19
European journal of marketing : EJM
16
International journal of hospitality management
15
Journal of Business Research
15
Marketing intelligence & planning
15
Cogent business & management
14
Journal of promotion management : innovations in planning and applied research
11
Tourism management : research, policies, practice
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing communications
10
Journal of strategic marketing
10
Antecedents and outcomes of employee-based brand equity
9
Asia Pacific journal of marketing and logistics
9
Journal of the Academy of Marketing Science
9
Marketing Science
9
Economics Papers from University Paris Dauphine
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
International marketing review
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Cogent Business & Management
7
International journal of consumer studies
7
Journal of business ethics : JOBE
7
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
The service industries journal
7
Global business review
6
International journal of internet marketing and advertising : IJIMA
6
International journal of market research
6
International journal of sports marketing & sponsorship
6
Journal of Asian finance, economics and business : JAFEB
6
Journal of Business Ethics
6
Journal of air transport management
6
Journal of hospitality marketing & management
6
Journal of marketing for higher education
6
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Brand
equity
in good and bad times : what distinguishes winners from losers in consumer packaged goods industries?
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 472-489
Persistent link: https://www.econbiz.de/10014245146
Saved in:
2
The context (in)dependence of low-fit brand extensions
Mathur, Pragya
;
Malika, Malika
;
Agrawal, Nidhi
; …
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 114-132
Persistent link: https://www.econbiz.de/10013474431
Saved in:
3
A meta-analysis of brand extension success : the effects of parent
brand
equity
and extension fit
Peng, Chenming
;
Bijmolt, Tammo H. A.
;
Völckner, Franziska
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 906-927
Persistent link: https://www.econbiz.de/10014432740
Saved in:
4
How well does consumer-based
brand
equity
align with sales-based
brand
equity
and marketing-mix response?
Datta, Hannes
;
Ailawadi, Kusum L.
;
Heerde, Harald J. van
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011697740
Saved in:
5
Branding in a hyperconnected world : refocusing theories and rethinking boundaries
Swaminathan, Vanitha
;
Sorescu, Alina
;
Steenkamp, …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 24-46
Persistent link: https://www.econbiz.de/10012176536
Saved in:
6
Commentary: the twilight of brand and consumerism? : digital trust, cultural meaning, and the quest for connection in the sharing economy
Sundararajan, Arun
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 32-35
Persistent link: https://www.econbiz.de/10012176112
Saved in:
7
The informational value of social tagging networks
Nam, Hyoryung
;
Kannan, P. K.
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 21-40
Persistent link: https://www.econbiz.de/10010381396
Saved in:
8
The clash of the titans : on retailer and manufacturer vulnerability in conflict delistings
Van der Maelen, Sara
;
Breugelmans, Els
;
Cleeren, Kathleen
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 118-135
Persistent link: https://www.econbiz.de/10011636868
Saved in:
9
Branded service encounters : strategically aligning employee behavior with the brand positioning
Sirianni, Nancy J.
;
Bitner, Mary Jo
;
Brown, Stephen Walter
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 108-123
Persistent link: https://www.econbiz.de/10010203344
Saved in:
10
The effects of positive and negative online customer reviews : do brand strength and category maturity matter?
Ho-Dac, Nga N.
;
Carson, Stephen J.
;
Moore, William L.
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 37-53
Persistent link: https://www.econbiz.de/10010203377
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->