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Search: subject:"Brand Equity"
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Brand equity
11
Brand image
10
Brand management
10
Markenführung
10
Markenimage
10
Consumer behaviour
7
Konsumentenverhalten
7
Markenwert
5
Beziehungsmarketing
3
Relationship marketing
3
Brand
2
Consumer-based brand equity
2
Customer satisfaction
2
Customer service
2
Customer-based brand equity
2
Dienstleistungsqualität
2
Kundenservice
2
Kundenzufriedenheit
2
Markenartikel
2
Service quality
2
Structural equation model
2
Strukturgleichungsmodell
2
AHP approach
1
AHP-Verfahren
1
Analytical hierarchy process
1
Austria
1
Automotive industry
1
B-to-B-Marketing
1
Beschwerdemanagement
1
Betriebswirtschaftsstudium
1
Bookkeeping process
1
Brand architecture
1
Brand awareness
1
Brand equity audit
1
Brand loyalty
1
Brand portfolio
1
Business education
1
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1
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1
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15
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Oliveira, Marta Olivia Rovedder de
2
Ahmad, Sajjad
1
Augusto, Mário Gomes
1
Baghi, Ilaria
1
Bakshi, Madhupa
1
Bapat, Dhananjay
1
Bengtsson, Maria
1
Biedenbach, Galina
1
Butt, Muhammad Mohsin
1
Dash, Satyabhusan
1
Finn, Adam
1
Franklin, Geralyn McClure
1
Gabrielli, Veronica
1
Grimmer, Martin
1
Heldt, Rodrigo
1
Hollebeek, Linda D.
1
Hollensen, Svend
1
Kumar, Ravi Shekhar
1
Lisboa, João Veríssimo
1
Luce, Fernando Bins
1
Ma, Ke
1
Marell, Agneta
1
Miles, Morgan P.
1
Miranda, Mario Joseph
1
Mishra, Prashant
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Misra, Siddharth
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Panda, Rajeev Kumar
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Parkvethee, Narissara
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Purwar, Prem Chandra
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Qian, Si
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Schimmelpfennig, Christian
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Silva, Tamires Silva da
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Silveira, Cleo Schmitt
1
Sonza, Igor Bernardi
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Marketing intelligence & planning
Journal of business research : JBR
59
The journal of product & brand management
40
The journal of brand management : an international journal
35
Journal of retailing and consumer services
27
SpringerLink / Bücher
20
Symphonya. Emerging Issues in Management
19
European journal of marketing : EJM
16
International journal of hospitality management
15
Journal of Business Research
15
Cogent business & management
14
Journal of marketing
11
Journal of promotion management : innovations in planning and applied research
11
Tourism management : research, policies, practice
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing communications
10
Journal of strategic marketing
10
Antecedents and outcomes of employee-based brand equity
9
Asia Pacific journal of marketing and logistics
9
Journal of the Academy of Marketing Science
9
Marketing Science
9
Economics Papers from University Paris Dauphine
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
International marketing review
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Cogent Business & Management
7
International journal of consumer studies
7
Journal of business ethics : JOBE
7
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
The service industries journal
7
Global business review
6
International journal of internet marketing and advertising : IJIMA
6
International journal of market research
6
International journal of sports marketing & sponsorship
6
Journal of Asian finance, economics and business : JAFEB
6
Journal of Business Ethics
6
Journal of air transport management
6
Journal of hospitality marketing & management
6
Journal of marketing for higher education
6
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ECONIS (ZBW)
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Date (oldest first)
1
Brand
equity
chain and
brand
equity
measurement approaches
Oliveira, Marta Olivia Rovedder de
;
Heldt, Rodrigo
; …
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 442-456
Persistent link: https://www.econbiz.de/10014313031
Saved in:
2
Brand
equity
and company performance : evidence from a quasi-experiment in an emerging market
Oliveira, Marta Olivia Rovedder de
;
Sonza, Igor Bernardi
; …
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 393-408
Persistent link: https://www.econbiz.de/10014313027
Saved in:
3
Customer value, customer engagement, and customer-based
brand
equity
in the context of a digital payment app
Bapat, Dhananjay
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 837-853
Persistent link: https://www.econbiz.de/10014381221
Saved in:
4
The effect of inoculation messages on service recovery
Ma, Ke
;
Qian, Si
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 710-723
Persistent link: https://www.econbiz.de/10013393518
Saved in:
5
Environmental consiciousness and
brand
equity
: an impact assessment using analytical hierarchy process (AHP)
Misra, Siddharth
;
Panda, Rajeev Kumar
- In:
Marketing intelligence & planning
35
(
2017
)
1
,
pp. 40-61
Persistent link: https://www.econbiz.de/10011657323
Saved in:
6
Drivers of
brand
equity
of television news channels : evidences form emerging market
Bakshi, Madhupa
;
Mishra, Prashant
- In:
Marketing intelligence & planning
35
(
2017
)
1
,
pp. 147-162
Persistent link: https://www.econbiz.de/10011657332
Saved in:
7
How well do AACSB, AMBA and EQUIS manage their brands?
Miles, Morgan P.
;
Grimmer, Martin
;
Franklin, Geralyn McClure
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 99-116
Persistent link: https://www.econbiz.de/10011459207
Saved in:
8
Brand architecture shift and corporate
brand
equity
: an exploratory study
Gabrielli, Veronica
;
Baghi, Ilaria
- In:
Marketing intelligence & planning
34
(
2016
)
6
,
pp. 777-794
Persistent link: https://www.econbiz.de/10011571181
Saved in:
9
Brand
equity
, satisfaction, and switching costs : an examination of effects in the business-to-business setting
Biedenbach, Galina
;
Bengtsson, Maria
;
Marell, Agneta
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 164-178
Persistent link: https://www.econbiz.de/10011326052
Saved in:
10
Determining the causal relationships that affect consumer-based
brand
equity
: the mediating effect of brand loyalty
Torres, Pedro Marcelo
;
Augusto, Mário Gomes
;
Lisboa, …
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 944-956
Persistent link: https://www.econbiz.de/10011447747
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