Ul Hassan, Masood; Mahmood, Zeeshan; Zaman, Samar - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 16 (2022) 4, pp. 498-529
with customer satisfaction (CS), brand equity (BE), and corporate reputation (CR).The theoretical lenses of stakeholder and … resource-based theories as well as the concept of customer-based brand equity and the expectancy disconfirmation theory are … direct impact on customer satisfaction (CS), followed by corporate reputation (CR), and brand equity (BE). Second, customer …