//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Brand Management"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Brand management
16,664
Markenführung
16,633
Consumer behaviour
7,130
Markenimage
6,872
Brand image
6,745
Markenartikel
5,104
Brand
5,100
Beziehungsmarketing
2,464
Relationship marketing
2,462
Markenpolitik
2,172
Social Web
1,702
Social web
1,700
Online-Marketing
1,519
Internet marketing
1,493
Marketingmanagement
1,353
Marketing management
1,339
Deutschland
1,167
Germany
1,110
Werbewirkung
1,106
Advertising effects
1,096
Marketing
843
Luxury goods
837
Luxusgüter
837
Werbung
726
Advertising
689
Einzelhandel
677
Retail trade
663
Theorie
660
Theory
660
Corporate reputation
649
Firmenimage
649
Brand loyalty
625
Customer satisfaction
613
Internationales Marketing
612
Kundenzufriedenheit
612
International marketing
595
USA
592
Handelsmarke
584
United States
577
more ...
less ...
Online availability
All
Undetermined
3,836
Free
1,021
Type of publication
All
Article
5,973
Book / Working Paper
1,156
Journal
1
Type of publication (narrower categories)
All
Article in journal
5,606
Aufsatz in Zeitschrift
5,606
Aufsatz im Buch
358
Book section
358
Hochschulschrift
149
Thesis
115
Graue Literatur
111
Non-commercial literature
111
Arbeitspapier
71
Working Paper
71
Conference paper
61
Konferenzbeitrag
61
Reprint
53
Collection of articles of several authors
48
Sammelwerk
48
Aufsatzsammlung
35
Konferenzschrift
20
Case study
19
Fallstudie
19
Conference proceedings
9
Handbook
6
Handbuch
6
Ratgeber
5
Festschrift
4
Guidebook
4
Bibliografie enthalten
3
Bibliography included
3
Collection of articles written by one author
3
Lehrbuch
3
Sammlung
3
Systematic review
3
Übersichtsarbeit
3
Glossar enthalten
2
Glossary included
2
Interview
2
Textbook
2
Amtsdruckschrift
1
Beispielsammlung
1
Elektronischer Datenträger
1
Fallstudiensammlung
1
more ...
less ...
Language
All
English
6,815
German
315
Polish
3
French
2
Russian
1
Author
All
Phau, Ian
32
Loureiro, Sandra Maria Correia
31
Melewar, T. C.
25
Ko, Eunju
24
Sarkar, Abhigyan
23
Han, Heesup
22
Bang, Nguyen
21
Keller, Kevin Lane
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
18
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
Hollebeek, Linda D.
17
Wiedmann, Klaus-Peter
17
Dawes, John
16
MacInnis, Deborah J.
16
Veloutsou, Cleopatra
16
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Khan, Imran
14
Kunkel, Thilo
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Valette-Florence, Pierre
14
Dens, Nathalie
13
Ekinci, Yuksel
13
Park, C. Whan
13
Romaniuk, Jenni
13
Septianto, Felix
13
Casidy, Riza
12
De Chernatony, Leslie
12
Fitzsimons, Gavan J.
12
Fournier, Susan
12
Grohmann, Bianca
12
Huber, Frank
12
Rahman, Zillur
12
Seo, Yuri
12
Shimul, Anwar Sadat
12
Sreejesh, S.
12
Zarantonello, Lia
12
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
10
Information Resources Management Association
6
American Marketing Association
3
Verlag Dr. Kovač
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Helmut-Schmidt-Universität
2
National Bureau of Economic Research
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Erasmus Research Institute of Management
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Fördergesellschaft Marketing (FGM) e.V.
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
IGI Global
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Markendialog <12, 2008, Berlin>
1
NetLibrary, Inc
1
Robert Schuman Centre for Advanced Studies
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Society for Consumer Psychology.
1
Springer International Publishing
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
World Advertising Research Center <Henley-on-Thames>
1
more ...
less ...
Published in...
All
Journal of business research : JBR
393
The journal of product & brand management
285
The journal of brand management : an international journal
261
Journal of retailing and consumer services
251
Asia Pacific journal of marketing and logistics
84
Psychology & marketing
83
European journal of marketing : EJM
78
International journal of hospitality management
74
Journal of marketing communications
69
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
International journal of advertising : the review of marketing communications
54
Journal of international consumer marketing
54
International journal of internet marketing and advertising : IJIMA
51
Journal of promotion management : innovations in planning and applied research
51
Marketing letters : a journal of research in marketing
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
50
Journal of marketing management : MM
49
Journal of the Academy of Marketing Science
48
SpringerLink / Bücher
48
International marketing review
47
Journal of promotion management : JPM
47
Journal of strategic marketing
47
Journal of fashion marketing and management
44
The journal of consumer marketing
44
Journal of global marketing
43
International journal of consumer studies
42
Journal of marketing
42
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
International Journal of Research in Business and Social Science : IJRBS
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
International journal of retail & distribution management
35
Journal of international marketing
35
European journal of marketing
32
International journal of contemporary hospitality management
32
Journal of Islamic marketing
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Qualitative market research : an international journal
32
International journal of advertising : the quarterly review of marketing communications
31
more ...
less ...
Source
All
ECONIS (ZBW)
7,129
BASE
1
Showing
1
-
10
of
7,130
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The effects of brand equity on millennials' purchase decision for sports nutrition products in Ireland
Louvet, Denise
- In:
DBS business review
5
(
2023
),
pp. 5-50
Persistent link: https://www.econbiz.de/10014252361
Saved in:
2
From one to five stars : an exploratory study of how consumer reviews and digital brand identity shape maternal pediatrician selection
Bradshaw, Amanda S.
- In:
Health marketing quarterly
40
(
2023
)
3
,
pp. 248-270
Persistent link: https://www.econbiz.de/10014333892
Saved in:
3
Consumer-based brand equity : do brand relationships matter?
Ruzzier, Maja Konečnik
;
Petek, Nuša
;
Bavdaž, Mojca
- In:
Management : journal of contemporary management issues
27
(
2022
)
1
,
pp. 191-212
Persistent link: https://www.econbiz.de/10013502536
Saved in:
4
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
5
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
6
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
7
The influence of greenwashing practices on brand attitude : a multidimensional consumer analysis in Germany
Bladt, Daniel
;
Capelleveen, Guido van
;
Yazan, Devrim Murat
- In:
Business strategy and the environment
33
(
2024
)
2
,
pp. 597-625
Persistent link: https://www.econbiz.de/10014467303
Saved in:
8
The effects of green brand image on brand loyalty : the case of mainstream fast food brands
Watson, Anna
;
Perrigot, Rozenn
;
Dada, Olufunmilola
- In:
Business strategy and the environment
33
(
2024
)
2
,
pp. 806-819
Persistent link: https://www.econbiz.de/10014467322
Saved in:
9
The role of health and safety protocols and brand awareness for the recovery of hotel activity following a health crisis
Polo-Peña, Ana Isabel
;
Andrews, Hazel
;
Torrico-Jódar, …
- In:
Journal of hospitality and tourism insights
7
(
2024
)
1
,
pp. 500-522
Persistent link: https://www.econbiz.de/10014467536
Saved in:
10
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->