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~isPartOf:"Journal of business research : JBR"
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Search: subject:"Brand equity"
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Brand image
54
Markenimage
54
Brand equity
50
Brand management
47
Markenführung
47
Consumer behaviour
35
Konsumentenverhalten
35
Brand
18
Markenartikel
18
Beziehungsmarketing
16
Relationship marketing
16
Internet marketing
9
Online-Marketing
9
Social Web
8
Social web
8
Customer satisfaction
7
Kundenzufriedenheit
7
Firm performance
5
Innovation
5
Marketing management
5
Marketingmanagement
5
Unternehmenserfolg
5
Viral marketing
5
Virales Marketing
5
Corporate Social Responsibility
4
Corporate social responsibility
4
Luxury goods
4
Luxusgüter
4
Markenwert
4
Advertising effects
3
Brand love
3
China
3
Consumer-based brand equity
3
Designation of origin
3
Dienstleistungsqualität
3
Emotion
3
Herkunftsbezeichnung
3
Service quality
3
Social media marketing
3
Werbewirkung
3
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Undetermined
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Article
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59
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59
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English
59
Author
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Guzman, Francisco
4
Christodoulides, George
3
Chatzipanagiotou, Kalliopi
2
Rahman, Mahabubur
2
Rokka, Joonas
2
Tiago, Flávio Borges
2
Tiago, Maria Teresa Borges
2
Tran, Trang P.
2
Veloutsou, Cleopatra
2
Ahmad, Fayez
1
Ahmed, Zafar U.
1
Aiello, Gaetano
1
Alamanos, Eleftherios
1
Alcántara-Pilar, Juan Miguel
1
André, Ana Raquel
1
Armirotto, Vincent
1
Arnold, Todd J.
1
Astakhova, Marina
1
Azar, Salim L.
1
Baalbaki, Sally
1
Banerjee, Prantosh
1
Bang, Nguyen
1
Barrio-García, Salvador del
1
Bartikowski, Boris
1
Basu, Shubhabrata
1
Beal, Brent D.
1
Beal, Virginia
1
Blanch, Javier
1
Boisvert, Jean
1
Bose, Sunny
1
Botha, Elsamari
1
Bourlakis, Michael
1
Buil, Isabel
1
Böger, Daniel
1
Cai, Yuanyuan
1
Chang, Angela Wen-yu
1
Chen, Pei-Hua
1
Cheng, Colin C. J.
1
Colladon, Andrea Fronzetti
1
Cowan, Kirsten
1
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Journal of business research : JBR
The journal of product & brand management
40
The journal of brand management : an international journal
35
Journal of retailing and consumer services
27
SpringerLink / Bücher
20
Symphonya. Emerging Issues in Management
19
European journal of marketing : EJM
16
International journal of hospitality management
15
Journal of Business Research
15
Marketing intelligence & planning
15
Cogent business & management
14
Journal of marketing
11
Journal of promotion management : innovations in planning and applied research
11
Tourism management : research, policies, practice
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing communications
10
Journal of strategic marketing
10
Antecedents and outcomes of employee-based brand equity
9
Asia Pacific journal of marketing and logistics
9
Journal of the Academy of Marketing Science
9
Marketing Science
9
Economics Papers from University Paris Dauphine
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
International marketing review
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Cogent Business & Management
7
International journal of consumer studies
7
Journal of business ethics : JOBE
7
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
The service industries journal
7
Global business review
6
International journal of internet marketing and advertising : IJIMA
6
International journal of market research
6
International journal of sports marketing & sponsorship
6
Journal of Asian finance, economics and business : JAFEB
6
Journal of Business Ethics
6
Journal of air transport management
6
Journal of hospitality marketing & management
6
Journal of marketing for higher education
6
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ECONIS (ZBW)
59
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1
Measuring customer based place
brand
equity
(CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
2
The virtuous circle between green product innovation and performance : the role of financial constraint and corporate brand
Rahman, Mahabubur
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468649
Saved in:
3
The neural correlates and the underlying processes of weak brand choices
Kapoor, Ankur
;
Sahay, Arvind
;
Singh, Nandini C.
;
Pammi, …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013468706
Saved in:
4
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
5
Toward a better understanding of key determinants and consequences of masstige consumption
Boisvert, Jean
;
Christodoulides, George
;
Khan, M. Sajid
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014288889
Saved in:
6
Brand wagon effect : how
brand
equity
eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
7
Unlocking the potential of CSR : an explanatory model to determine the strategic character of CSR activities
Mochales, Gerardo
;
Blanch, Javier
- In:
Journal of business research : JBR
140
(
2022
),
pp. 310-323
Persistent link: https://www.econbiz.de/10013040719
Saved in:
8
How does promotion mix affect
brand
equity
? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
9
Esoteric governance mechanism and collective
brand
equity
creation in confederated organizations : evidence from an emerging economy
Basu, Shubhabrata
;
Pereira, Vijay
;
Sinha, Paresha
; …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 217-230
Persistent link: https://www.econbiz.de/10013325589
Saved in:
10
Deal or deny : the effectiveness of crisis response strategies on
brand
equity
of the focal brand in co-branding
Turan, Ceyda Paydas
- In:
Journal of business research : JBR
149
(
2022
),
pp. 615-629
Persistent link: https://www.econbiz.de/10013325659
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