Nasar, Asim; Hussani, Syed Karamatullah; Karim, Emadul; … - In: KASBIT Journal of Management & Social Science 5 (2012) December, pp. 56-61
, quality standard and comfort feeling of branded products. Consumer’s purchase intension works as catalyst to enhance the brand … equity in challenging and competitive market. Several organizations pay worthy attention towards building brand image and …