Neme-Chaves, Samir Ricardo; Rodríguez-González, … - In: Revista de Métodos Cuantitativos para la Economía y … 28 (2019), pp. 364-380
This document provides a bibliometric analysis of the current state of the brand equity research by mapping the … structure of the field of knowledge. Using the Scopus collection, this study analyzes 2000 publications that study brand equity …. Identify four major research groups: brand equity, empirical analysis, the services sector and the common methodology of the …