Search Results - subject:"Brand image"

Disclosing dual manufacturers on private brands : does it change quality and image perception between national and private label brands?

Pérez-Santamaría, Samanta; Martos-Partal, Mercedes - In: Agribusiness : an international journal 41 (2025) 1, pp. 3-24

Persistent link: https://www.econbiz.de/10015373810

Customer evangelists : elevating hospitality through digital competence, brand image, and corporate social responsibility

Mansoor, Mahnaz; Paul, Justin; Khan, Tariq Iqbal; Abu … - 2025

Persistent link: https://www.econbiz.de/10015374927

Corporate social responsibility's influence on brand image in the automotive sector : the corporate reputation and product quality role

Brahmi, Mohsen; Hussain, Zahid; Majeed, Muhammad Ussama; … - In: Administrative Sciences : open access journal 15 (2025) 4, pp. 1-17

This study investigates the impact of perceived corporate social responsibility (CSR) on brand image within the … and brand image (BI). Utilizing a sample of 243 clients from the Pakistani automotive sector, data were collected through … perceived CSR positively influences brand image, with both company reputation and product quality acting as significant …

Persistent link: https://www.econbiz.de/10015406455

Brand image and net promoter score : a repeated cross-sectional study in the banking sector

Thorhallur Gudlaugsson; Unnar Theodorsson - In: Administrative Sciences : open access journal 15 (2025) 7, pp. 1-16

This study explores the link between brand image and Net Promoter Score (NPS) in Iceland's banking sector using data … brand image, especially in financial services, remains unclear. Drawing on repeated cross-sectional data (n = 1504), we … recommend it. The findings offer both theoretical and practical value: they reinforce the role of brand image in driving …

Persistent link: https://www.econbiz.de/10015436298

Challenging the linearity assumption of intra-brand image confusion

Grimm, Malek Simon; Wagner, Ralf - In: Journal of marketing analytics : JMA 12 (2024) 2, pp. 355-374

Persistent link: https://www.econbiz.de/10015137915

Understanding millennial relationships and consumption of no and low alcohol beer brands

Steinhobel, Elizabeth; Roberts-Lombard, Mornay; Lubbe, … - In: South African journal of business management 55 (2024) 1, pp. 1-16

Purpose: The purpose of the study is to determine the influence of brand image on brand relationships (brand … African millennials. Originality/value: This study provides insights into the structural properties linking the brand image …

Persistent link: https://www.econbiz.de/10015199771

Bridging brand parity with insights regarding consumer behavior

Turunç, Ömer; Karayalçin, Cem - In: Economics : the open-access, open-assessment journal 18 (2024) 1, pp. 1-10

Previous research has investigated some of the relationships among brand parity (BP), brand image (BI), brand …

Persistent link: https://www.econbiz.de/10014495906

The effect of country image, brand image, and warranty knowledge on car purchase intentions : a comparison of use situations

Nugraha, Albert Kriestian Novi Adhi; Krista, Cara Edo; … - In: Cogent business & management 11 (2024) 1, pp. 1-16

Country image, brand image, and warranty knowledge are essential for evaluation and decision-making. This study … categories of product warranty knowledge, subjective and objective, on the relationship between country image and brand image on … significant effects of country image and brand image on purchase intentions in personal and business settings. Further tests …

Persistent link: https://www.econbiz.de/10014521402

Leveraging green brand equity for organic food brands : the multifaceted role of green satisfaction

Dangaiso, Phillip - In: Cogent business & management 11 (2024) 1, pp. 1-15

Zimbabwe. The paper proposed that green satisfaction stimulates development of green trust, green brand image and green brand … equity. It also hypothesized that green brand image influences green trust. Green brand image and green trust were modelled … Modelling (SEM) revealed that green satisfaction positively affected green brand image, green trust and green brand equity …

Persistent link: https://www.econbiz.de/10014529863

The relationship between CRM, knowledge management, organization commitment, customer profitability and customer loyalty in telecommunication industry : the mediating role of custo...

Gazi, Md. Abu Issa; Al Mamun, Abdullah; Al Masud, Abdullah - In: Journal of open innovation : technology, market, and … 10 (2024) 1, pp. 1-12

loyalty (CL) directly and indirectly through customer satisfaction (CS) along with moderating role of brand image. We examined … customer loyalty. This study also revealed that brand image moderated CRM and CP, CRM and CS, and CRM and CL correlations. The … moderating impact of brand image to show how CRM is both directly and indirectly connected to clients' profitability and loyalty …

Persistent link: https://www.econbiz.de/10014518876