Ioan, Moisescu Ovidiu; Adriana, Gica Oana - In: Revista Tinerilor Economisti (The Young Economists Journal) 1 (2007) 8, pp. 83-88
significant brand loyalty. Besides the actual proprietary brand assets, such as patents and trademarks, other major elements like … brand loyalty, perceived quality, brand associations, and others, underlie brand equity. A successful brand strategy must be … based on creating brand loyalty. For achieving this goal consumers must be classified on a loyalty basis, while marketing …