Saputra, Murry Harmawan; Ardyan, Elia; Tanesia, Cindy Yoel - In: ASEAN marketing journal : Association of Southeast … 13 (2021) 2, pp. 170-191
explains how the process of building and increasing brand resonance by constructing important factors regarding consumer … customer value, and symbolic brand reputation in increasing the success of building brand resonance, so that the company is … increased brand resonance that companies could adopt in setting the brand policies. These three important things included …