Search Results - subject:"Branded apps"

Determinants of continuous usage intention of branded apps in omni-channel retail environment : comparison between experience-oriented and transaction-oriented apps

Qing, Tang - In: Data science and management : DSM 7 (2024) 3, pp. 197-205

-channel retailing, and many firms have developed different types of branded apps to provide additional value. Moreover, continuous usage … branded apps achieve continuance intention from the perspective of consumer perceptions by combining the technology acceptance … apps. An experiment was designed comparing transaction- and experience-oriented branded apps. A structural equation …

Persistent link: https://www.econbiz.de/10015078097

Investigating the effect of drivers of customer equity on continuance use intention of branded apps : a study of Instagram's app

Mirmehdi, Seyed Mehdi - In: International journal of e-business research : IJEBR ; … 19 (2023) 1, pp. 1-16

Persistent link: https://www.econbiz.de/10015051232

A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps

Garcia-Davalos, Alexander; Garcia-Duque, Jorge - In: Journal of promotion management : innovations in … 29 (2023) 8, pp. 1104-1137

Persistent link: https://www.econbiz.de/10014369753

Enhancing brand equity in branded apps : a hedonic and utilitarian motivation ́s perspective

Tran, Trang; Gugenishvili, Ilia; Muldrow, Adrienne F. - In: Journal of marketing communications 30 (2024) 3, pp. 318-343

Persistent link: https://www.econbiz.de/10014529298

From past to future : exploring two decades of branded apps

Mostafavi, Shiva Sadat; Mavrommatis, Alexis - In: The journal of product & brand management 34 (2025) 1, pp. 61-83

Persistent link: https://www.econbiz.de/10015173320

Just a click away : continuance intention for mobile branded apps

Sook Fern Yeo; Ling, Tan Cheng; Kah Boon Lim; Jun Jie Sum - In: International journal of process management and … 16 (2024) 4, pp. 475-489

Persistent link: https://www.econbiz.de/10015064554

Assessing the effectiveness of OTT services, branded apps, and gamified loyalty giveaways on mobile customer churn in the telecom industry : a machine-learning approach

Kirgiz, Omer Bugra; Kiygi-Calli, Meltem; Cagliyor, Sendi; … - In: Telecommunications policy : the international journal … 48 (2024) 8, pp. 1-18

Persistent link: https://www.econbiz.de/10015069735

Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory

Tran, Gina A.; Ketron, Seth; Tran, Trang; Fabrize, Robert - In: Journal of strategic marketing 32 (2024) 4, pp. 554-573

Persistent link: https://www.econbiz.de/10014553339

Value co-creation through branded apps : enhancing perceived quality and brand loyalty

Tran, Trang; Taylor, David; Wen, Chao - In: Journal of research in interactive marketing : … 17 (2023) 4, pp. 562-580

Persistent link: https://www.econbiz.de/10014313623

Brand relationships in wireless mobile environments : the mediating role of apps

Garcia-Davalos, Alexander; Garcia-Duque, Jorge - In: International journal of consumer studies 47 (2023) 4, pp. 1335-1350

Persistent link: https://www.econbiz.de/10014325968