Purpose The aim of this study is to explore the attempts by early twentieth century cyclecar manufacturers in the UK and USA to segment the personal transportation market and to position early cyclecars through the development of unique product attributes and advertising. More specifically, the...

Purpose This paper aims to describe the archival holdings of the History of Advertising Trust Archives as a potential resource for marketing historians. Findings This paper provides a description of the History of Advertising Trust Archives and their value for marketing historians....

Purpose – This paper aims to explore the parameters of Bulgarian cigarette advertising in the Cold War period. It contrasts the evolution of cigarette marketing in Bulgaria and the USA in the context of contrasting communist and capitalist notions of the “good life” versus the “common...

Purpose This study aims to examine and contextualize the growing salience of nostalgic motifs in the promotion of Bushells Tea from the early 1980s to the early 1990s. It aims to analyze the ironic foregrounding of a rural aesthetic as a strategic evasion of growing concerns in popular media...

Purpose The purpose of this paper is to explore how the Empire Marketing Board used enhanced marketing tools and approaches to reduce British consumer bias against foreign products. The paper asks: “How have marketers historically increased foreign exports to domestic markets?”...

Purpose This paper aims to offer an example of a comprehensive mid-nineteenth century branding strategy in practice. Design/methodology/approach The paper follows a historical research methodology using archival resources and secondary sources within a conceptual framework of present-day...