The rising phenomenon of private label brands across the globe has given grocery retailers new areas for competition … and growth. As a result, this has spiralled competition between private label brands (PLBs) and national brands (NBs …). With the grocery retail space undergoing various transitions over the years, the battleground between private label brands …

retail and the expanding footprint of international and local luxury brands. In a market that is dominated by prominent … international brands, indigenous South African brands are seldom the subject of empirical research. This study addresses this gap by … analysing the consumer-based brand equity (CBBE) of South African luxury fashion brands and its outcomes on the purchase …