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~person:"Bellenger, Danny N."
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Business-to-business marketing
7
B-to-B-Marketing
6
Economics of information
2
Informationsökonomik
2
Qualitative research
2
Absatz
1
Beziehungsmarketing
1
Brand
1
Brand image
1
Brand management
1
Charles Edward Lindblom
1
Complexity management
1
Consumer behaviour
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Customer data
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Customer information utilization
1
Customer knowledge management
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Feldforschung
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Field research
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Key account management
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Key-Account-Management
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Knowledge management
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Bellenger, Danny N.
Kleinaltenkamp, Michael
55
Backhaus, Klaus
37
Homburg, Christian
26
Johnston, Wesley J.
22
Naudé, Peter
21
Svensson, Göran
21
Baumgarth, Carsten
20
Henneberg, Stephan
20
Geiger, Ingmar
18
Lindgreen, Adam
18
Jacob, Frank
17
Kowalkowski, Christian
16
Sharma, Arun
16
Voeth, Markus
16
Hinterhuber, Andreas
15
Grewal, Rajdeep
14
Lilien, Gary L.
14
Schmitz, Christian
14
Ulaga, Wolfgang
14
Brennan, Ross
13
Hofmaier, Richard
13
Keränen, Joona
13
Pepels, Werner
13
Plinke, Wulff
13
Weiber, Rolf
13
Binckebanck, Lars
12
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Kumar, V.
12
Pförtsch, Waldemar A.
12
Terho, Harri
12
Agnihotri, Raj
11
Ahearne, Michael
11
Ellis, Nick
11
Ivens, Björn Sven
11
Rangarajan, Deva
11
Woodside, Arch G.
11
Klarmann, Martin
10
La Rocca, Antonella
10
LaPlaca, Peter J.
10
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Information systems research : ISR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Business Research
1
Journal of business research : JBR
1
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ECONIS (ZBW)
6
RePEc
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1
Why are you really losing sales opportunities? : a buyers' perspective on the determinants of key account sales failures
Friend, Scott B.
;
Curasi, Carolyn Folkman
;
Boles, James S.
- In:
Industrial marketing management : the international …
43
(
2014
)
7
,
pp. 1124-1135
Persistent link: https://www.econbiz.de/10010439596
Saved in:
2
Performance implications of CRM technology use : a multilevel field study of business customers and their providers in the telecommunications industry
Zablah, Alex R.
;
Bellenger, Danny N.
;
Straub, Detmar W.
; …
- In:
Information systems research : ISR
23
(
2012
)
2
,
pp. 418-435
Persistent link: https://www.econbiz.de/10009565690
Saved in:
3
What factors influence buying center brand sensitivity?
Brown, Brian P.
;
Zablah, Alex R.
;
Bellenger, Danny N.
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
3
,
pp. 508-520
Persistent link: https://www.econbiz.de/10009546594
Saved in:
4
Customer information utilization in
business-to-business
markets : muddling through process?
Rollins, Minna
;
Bellenger, Danny N.
;
Johnston, Wesley J.
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 758-764
Persistent link: https://www.econbiz.de/10009552508
Saved in:
5
Does customer information usage improve a firm's performance in
business-to-business
markets?
Rollins, Minna
;
Bellenger, Danny N.
;
Johnston, Wesley J.
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 984-994
Persistent link: https://www.econbiz.de/10009656652
Saved in:
6
When do B2B brands influence the decision making of organizational buyers? : an examination of the relationship between purchase risk and brand sensitivity
Brown, Brian P.
;
Zablah, Alex R.
;
Bellenger, Danny N.
; …
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
3
,
pp. 194-204
Persistent link: https://www.econbiz.de/10009376048
Saved in:
7
Customer information utilization in
business-to-business
markets: Muddling through process?
Rollins, Minna
;
Bellenger, Danny N.
;
Johnston, Wesley J.
- In:
Journal of Business Research
65
(
2012
)
6
,
pp. 758-764
understanding of customer information generation and utilization in
business-to-business
companies. Based on findings from field …
Persistent link: https://www.econbiz.de/10010573715
Saved in:
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