Lilien, Gary L. (ed.); Petersen, J. Andrew (ed.); … - 2022 - 2nd edition
"This second edition of the Handbook of Business-to-Business Marketing provides an updated comprehensive state …-of-the-art overview of business-to-business (B2B) marketing by leading academic scholars and practitioners in the field. Each of the 34 … teaching on business-to-business marketing and will improve the practice of B2B marketing for firms in the industry. It …