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~person:"Sharma, Arun"
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Search: subject:"Business-to-business marketing"
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B-to-B-Marketing
16
Business-to-business marketing
16
Lieferantenmanagement
10
Supplier relationship management
10
Selling
5
Verkauf
5
Beschaffung
3
Procurement
3
Salespeople
3
Verkaufspersonal
3
Beziehungsmarketing
2
Consumer behaviour
2
Internet marketing
2
Konsumentenverhalten
2
Online-Marketing
2
Relationship marketing
2
Adaptive sales force
1
Auslandsverlagerung
1
B2B sales
1
Behavioral bias in pricing
1
Bibliometrics
1
Bibliometrie
1
Bundling strategy
1
Business process management
1
Business-to-business
1
Business-to-business pricing
1
Buyer
1
Buyer-seller relationship
1
COVID-19 pandemic
1
Comparison
1
Competitive advantage
1
Conflict
1
Coronavirus
1
Customer disengagement
1
Dienstleistungsmanagement
1
Digital transformation
1
Digitalisierung
1
Digitization
1
Environmental management
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English
16
Author
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Sharma, Arun
Kleinaltenkamp, Michael
55
Backhaus, Klaus
34
Homburg, Christian
24
Johnston, Wesley J.
22
Naudé, Peter
21
Svensson, Göran
20
Henneberg, Stephan
19
Baumgarth, Carsten
18
Geiger, Ingmar
18
Lindgreen, Adam
18
Jacob, Frank
17
Kowalkowski, Christian
16
Voeth, Markus
16
Hinterhuber, Andreas
15
Grewal, Rajdeep
14
Lilien, Gary L.
14
Schmitz, Christian
14
Ulaga, Wolfgang
14
Brennan, Ross
13
Hofmaier, Richard
13
Keränen, Joona
13
Pepels, Werner
13
Plinke, Wulff
13
Weiber, Rolf
13
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Pförtsch, Waldemar A.
12
Terho, Harri
12
Agnihotri, Raj
11
Ahearne, Michael
11
Ellis, Nick
11
Kumar, V.
11
Rangarajan, Deva
11
Binckebanck, Lars
10
Ivens, Björn Sven
10
La Rocca, Antonella
10
LaPlaca, Peter J.
10
Snehota, Ivan
10
Sridhar, Shrihari
10
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Industrial marketing management : the international journal for industrial and high-tech firms
11
Business horizons
1
Business-to-business marketing management : strategies, cases and solutions
1
Journal of personal selling & sales management
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Legends in marketing
1
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ECONIS (ZBW)
16
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1
Examining the research on social media in
business-to-business
marketing
with a focus on sales and the selling process
Kumar, Bipul
;
Sharma, Arun
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 122-140
Persistent link: https://www.econbiz.de/10013259033
Saved in:
2
Customer disengagement in business-to-business markets : a framework for analysis
Vatavwala, Sanket
;
Kumar, Bipul
;
Sharma, Arun
;
Billore, …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 114-130
Persistent link: https://www.econbiz.de/10013494013
Saved in:
3
Examining supplier, buyer, and customer triads : the critical role of conflict in interaction processes and product/service innovations
Fletcher-Chen, Chavi Chi-Yun
;
Sharma, Arun
;
Rangarajan, Deva
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 337-352
Persistent link: https://www.econbiz.de/10014230619
Saved in:
4
Business-to-business selling in the post-COVID-19 era : developing an adaptive sales force
Rangarajan, Deva
;
Sharma, Arun
;
Lyngdoh, Teidorlang
; …
- In:
Business horizons
64
(
2021
)
5
,
pp. 647-658
Persistent link: https://www.econbiz.de/10012990356
Saved in:
5
Evaluation of salespeople by the purchasing function : implications for the evolving role of salespeople
Paesbrugghe, Bert
;
Rangarajan, Deva
;
Hochstein, Bryan
; …
- In:
Journal of personal selling & sales management
40
(
2020
)
4
,
pp. 289-305
Persistent link: https://www.econbiz.de/10012395131
Saved in:
6
Sustainability research in business-to-business markets : an agenda for inquiry
Sharma, Arun
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 323-329
Persistent link: https://www.econbiz.de/10012285370
Saved in:
7
Digital mediation in
business-to-business
marketing
: a bibliometric analysis
Kumar, Bipul
;
Sharma, Arun
;
Vatavwala, Sanket
;
Kumar, …
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 126-140
Persistent link: https://www.econbiz.de/10012212128
Saved in:
8
Purchasing-driven sales : matching sales strategies to the evolution of the purchasing function
Paesbrugghe, Bert
;
Rangarajan, Deva
;
Sharma, Arun
; …
- In:
Industrial marketing management : the international …
62
(
2017
),
pp. 171-184
Persistent link: https://www.econbiz.de/10011707114
Saved in:
9
Behavioral issues in price setting in
business-to-business
marketing
: A framework for analysis
Iyer, Gopalkrishnan R.
;
Xiao, Sarah Hong
;
Sharma, Arun
; …
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 6-16
Persistent link: https://www.econbiz.de/10011313582
Saved in:
10
Emerging transformations in the business-to-business global salesforce
Sharma, Arun
- In:
Business-to-business marketing management : strategies, …
,
(pp. 219-244)
.
2012
Persistent link: https://www.econbiz.de/10009532708
Saved in:
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