Search Results - subject:"Buzz"

Navigating geopolitical turmoil : corporate responses to the war in Ukraine and its impact on consumer mindset

Ganesan, Shankar; Mallapragada, Girish - In: Journal of public policy & marketing 44 (2025) 1, pp. 122-139

Persistent link: https://www.econbiz.de/10015147840

The triggers on compulsive online shopping of jeans

Manimegalai, D.; Senthilkumar, S. - In: International journal of networking and virtual … 30 (2024) 2, pp. 206-219

Persistent link: https://www.econbiz.de/10015066421

Voice-activated personal assistants and privacy concerns : a Twitter analysis

Alzate, Miriam; Arce Urriza, Marta; Cortiñas, Monica - In: Journal of research in interactive marketing : … 18 (2024) 4, pp. 611-630

Persistent link: https://www.econbiz.de/10015062824

The buzz before business : a design science study of a sustainable entrepreneurial ecosystem

O'Shea, Gregory; Farny, Steffen; Hakala, Henri - In: Small business economics : an international journal 56 (2021) 3, pp. 1097-1120

Persistent link: https://www.econbiz.de/10012489446

The spillover effects of positive and negative buzz on brand attitudes

Colicev, Anatoli; De Bruyn, Arnaud - In: European journal of marketing 57 (2023) 9, pp. 2382-2406

Persistent link: https://www.econbiz.de/10014448352

Is it worth investing in an online fashion pop-up store?

Roozen, Irene T. M.; Raedts, Mariet; Schwolle, Muriel - In: Journal of global fashion marketing : JGfM 14 (2023) 3, pp. 279-293

Persistent link: https://www.econbiz.de/10014291563

Sales on the Go : The Salesperson's Desk Reference and Formulary for Sales Success

Berg, Adam - 2023

Part I : The Sales Section -- Cold Calling – Situations -- Following Up – Situations -- Getting the Meeting – Situations -- Negotiating - Situations -- Closing – Situations -- Part II : The Marketing Section -- Research – Situations -- Strategy – Situations -- Planning – Situations...

Persistent link: https://www.econbiz.de/10014281672

"Buzz-and-pipeline" dynamics in Chinese science : the impact of interurban collaboration linkages on cities’ innovation capacity

Cao, Zhan; Derudder, Ben; Dai, Liang; Peng, Zhenwei - In: Regional studies : official journal of the Regional … 56 (2022) 2, pp. 290-306

Persistent link: https://www.econbiz.de/10012804164

The effect of TV drama piracy : an analysis of digital piracy users, internet buzz, and TV drama viewership

Kim, Dongyeon; Park, Kyuhong; Bang, Youngsok - In: Information & management : the internat. journal of … 59 (2022) 2, pp. 1-29

Persistent link: https://www.econbiz.de/10013255736

Effective Incentives for Buzz Marketing: How Moral Concern Moderates the Willingness to Engage as Buzz Agents

Hutter, Katharina; Mai, Robert - 2013

Buzz marketing is becoming a more and more relevant topic. Yet, most research is descriptive and does not provide … insights into the underlying mechanisms. To overcome this void, the paper provides a causal model of buzz marketing focusing on … the motives of potential buzz agents and their effects on the intention to engage in such marketing activities. The …

Persistent link: https://www.econbiz.de/10010352016