Search Results - subject:"CLV"

Customer lifetime value (CLV) insights for strategic marketing success and its impact on organizational financial performance

Ali, Nafez Nimer Hassan; Shabn, Osama Samih - In: Cogent business & management 11 (2024) 1, pp. 1-21

This paper delves into the intricate interplay among Customer Lifetime Value (CLV), strategic marketing practices, and … transaction records and qualitative insights from a customized questionnaire reveal positive customer perceptions regarding CLV … purchases, loyalty rewards, and customer-oriented services. The results underscore the pivotal role of CLV in influencing …

Persistent link: https://www.econbiz.de/10015427194

Examining the impact of price sensitivity on customer lifetime value : empirical analysis

Awaad, Sarah Ahmed; Kortam, Wael; Ayad, Nihal - In: Cogent business & management 11 (2024) 1, pp. 1-15

This study examines how price sensitivity parameters affect customer lifetime value in the luxury business. Quality, position, information, time, and customer lifetime were examined as price sensitivity factors followed by a conceptual model and research hypotheses were produced based on...

Persistent link: https://www.econbiz.de/10015427236

Integrating the customer equity and brand equity approaches to the financial value of marketing

Calder, Bobby J.; Malthouse, Edward C.; Omatoi, Joe - In: Journal of marketing analytics : JMA 13 (2025) 1, pp. 4-16

Persistent link: https://www.econbiz.de/10015371475

Examining the impact of price sensitivity on customer lifetime value: empirical analysis

Awaad, Sarah Ahmed; Kortam, Wael; Ayad, Nihal - In: Cogent Business & Management 11 (2024) 1, pp. 1-15

Persistent link: https://www.econbiz.de/10015456670

Customer lifetime value (CLV) insights for strategic marketing success and its impact on organizational financial performance

Ali, Nafez; Shabn, Osama Samih - In: Cogent Business & Management 11 (2024) 1, pp. 1-21

Persistent link: https://www.econbiz.de/10015457037

WeChat mobile-payment-based smart retail customer experience : an integrated framework

Sun, Yinglu; Xue, Wei; Bandyopadhyay, Subir; Cheng, Dong - In: Information technology and management 23 (2022) 2, pp. 77-94

Persistent link: https://www.econbiz.de/10013267893

Designing and evaluating insurance customer loyalty programs for different customer groups based on their lifetime value

Ebrahimi, Abolghasem; Askarifar, Kazem; Nikbakht, Amin - In: Journal of financial services marketing 29 (2024) 3, pp. 808-825

Persistent link: https://www.econbiz.de/10015061269

B2B-Beziehungsmanagement : Bindungen zu Kunden und Kooperationspartnern stärken, Netzwerke strategisch nutzen, Customer Lifetime Value maximieren

Maggi, Enrico - 2026

In einer digitalen und global vernetzten Wirtschaft wird Beziehungskompetenz zum entscheidenden Erfolgsfaktor im B2B-Bereich. Produkte und Dienstleistungen sind zunehmend austauschbar – doch die Qualität von Netzwerken, Kooperationen und Kundenbindungen bestimmt den langfristigen...

Persistent link: https://www.econbiz.de/10015628328

Implementation of game elements in online business related to fashion

Sangari, Negin; Fashami, Paria; Rezaeian, Feria; Sana, … - In: International journal of entrepreneurial venturing : IJEV 16 (2024) 4, pp. 393-416

Persistent link: https://www.econbiz.de/10015413284

Customer Intelligence : Strategien und Use Cases zur Nutzung von Kundendaten

Bayer, Emanuel (ed.); Marini, Manuel (ed.) - 2025

zahlreichen Use Cases – etwa zum auf Customer Lifetime Values (CLV) basierenden Kundenportfoliomanagement einer Großbank oder zur …

Persistent link: https://www.econbiz.de/10015548838