//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Handbook of research on mobile marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"COMMUNICATIONS"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Mobile communications
18
Mobilkommunikation
18
Mobile Marketing
8
Mobile marketing
8
Marketing management
5
Marketingmanagement
5
Consumer behaviour
4
Innovation adoption
4
Innovationsakzeptanz
4
Konsumentenverhalten
4
Mobile Business
4
Mobile business
4
Beziehungsmarketing
3
Deutschland
3
Germany
3
Internet marketing
3
Online-Marketing
3
Relationship marketing
3
Target group
3
Zielgruppe
3
Direct marketing
2
Direktmarketing
2
Kundenbindungsprogramm
2
Loyalty program
2
Viral marketing
2
Virales Marketing
2
2001-2008
1
2002-2007
1
Advertising effects
1
Bibliometrics
1
Bibliometrie
1
Customer acquisition
1
Descriptive statistics
1
Deskriptive Statistik
1
Dienstleistungssektor
1
Erfolgsfaktor
1
Europa
1
Europe
1
Event marketing
1
Event-Marketing
1
more ...
less ...
Type of publication
All
Article
18
Type of publication (narrower categories)
All
Aufsatz im Buch
18
Book section
18
Case study
2
Fallstudie
2
Language
All
English
18
Author
All
Nasır, Süphan
2
Akter, Shahriar
1
Barnes, Stuart J.
1
Brown, Mark
1
Carroll, Amy
1
Drossos, Dimitris
1
Eriksson, Carina Ihlström
1
Garito, Marco
1
Giaglis, George M.
1
Haunstetter, Tobias
1
Heinemann, Andreas
1
Karjaluoto, Heikki
1
Kondo, Fumiyo N.
1
Lee, Dennis
1
Lehto, Heikki
1
Leppäniemi, Matti
1
Link, Jörg
1
Mann, Andreas
1
Mannix, Richard
1
McKenzie, Jonathon
1
Muhlberger, Ralf
1
Nakahara, Mariko
1
Nohlen, Niklas
1
Pousttchi, Key
1
Prein, Jan
1
Reeh, Marc-Oliver
1
Riempp, Gerold
1
Schulz, Sebastian
1
Schumacher, Henrik
1
Scornavacca, Eusebio
1
Seidl, Franziska
1
Silberer, Günter
1
Sirkeci, Ibrahim
1
Smolnik, Stefan
1
Straub, Tobias
1
Uwadaira, Yasuhiro
1
Vatanparast, Ramin
1
Wiedemann, Dietmar G.
1
Wiedmann, Klaus-Peter
1
Åkesson, Maria
1
more ...
less ...
Published in...
All
Handbook of research on mobile marketing management
Telecommunications policy : the international journal of digital economy, data sciences and new media
520
Corporate communications : an international journal
201
Journal of communication management : an international journal
144
SpringerLink / Bücher
143
Technological forecasting & social change : an international journal
133
Journal of business research : JBR
125
Institute of Transportation Studies, Research Reports, Working Papers, Proceedings
99
Information economics and policy : IEP
93
Journal of business ethics : JOBE
90
Journal of retailing and consumer services
80
Diskussionsbeiträge / Wissenschaftliches Institut für Infrastruktur und Kommunikationsdienste
59
The accounting review : a publication of the American Accounting Association
59
Journal of marketing communications
58
CESifo working papers
54
Public Relations : ein Handbuch
52
NBER working paper series
47
Kom / Kommission der Europäischen Gemeinschaften
46
European journal of marketing : EJM
45
Journal of accounting & economics
44
Corporate social responsibility and environmental management
43
Working paper / National Bureau of Economic Research, Inc.
43
AGDI working paper
42
Corporate reputation review : an international journal
42
International journal of business information systems : IJBIS
42
Europäische Hochschulschriften / 5
41
Handbuch der Public Relations : wissenschaftliche Grundlagen und berufliches Handeln ; mit Lexikon
41
Handbook of research in mobile business : technical, methodological, and social perspectives
40
Handbuch Unternehmenskommunikation
40
International journal of business communication : IJBC ; a publication of the Association of Business Communication
40
International journal of networking and virtual organisations : IJNVO
40
Springer eBook Collection
40
Working paper
40
Applied economics
39
NBER Working Paper
39
Research
39
Discussion paper / Centre for Economic Policy Research
38
The global public relations handbook : theory, research, and practice
38
Journal of promotion management : JPM
37
Diskussionsbeiträge / Wissenschaftliches Institut für Kommunikationsdienste
36
Management science : journal of the Institute for Operations Research and the Management Sciences
35
more ...
less ...
Source
All
ECONIS (ZBW)
18
Showing
1
-
10
of
18
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Reviewing mobile marketing research to date : towards ubiquitous marketing
Drossos, Dimitris
;
Giaglis, George M.
- In:
Handbook of research on mobile marketing management
,
(pp. 10-36)
.
2010
Persistent link: https://www.econbiz.de/10003919337
Saved in:
2
Framework for mobile marketing : the locales framework
Lee, Dennis
;
Muhlberger, Ralf
;
Brown, Mark
- In:
Handbook of research on mobile marketing management
,
(pp. 37-57)
.
2010
Persistent link: https://www.econbiz.de/10003919339
Saved in:
3
Factors affecting mobile advertising
Vatanparast, Ramin
- In:
Handbook of research on mobile marketing management
,
(pp. 58-76)
.
2010
Persistent link: https://www.econbiz.de/10003919340
Saved in:
4
Advertising challenges in ubiquitous media environments
Åkesson, Maria
;
Eriksson, Carina Ihlström
- In:
Handbook of research on mobile marketing management
,
(pp. 77-93)
.
2010
Persistent link: https://www.econbiz.de/10003919343
Saved in:
5
Segmentation challenges posed by ‘transnationals’ in mobile marketing
Sirkeci, Ibrahim
;
Mannix, Richard
- In:
Handbook of research on mobile marketing management
,
(pp. 94-114)
.
2010
Persistent link: https://www.econbiz.de/10003919346
Saved in:
6
Situation approach as success factor of mobile marketing
Link, Jörg
;
Seidl, Franziska
- In:
Handbook of research on mobile marketing management
,
(pp. 115-128)
.
2010
Persistent link: https://www.econbiz.de/10003919348
Saved in:
7
Supporting marketing practices : mobile network operators' value added services changing the way of doing business
Nasır, Süphan
- In:
Handbook of research on mobile marketing management
,
(pp. 158-172)
.
2010
Persistent link: https://www.econbiz.de/10003919359
Saved in:
8
Mobile customer relationship management (mCRM) : constraints and challenges
Silberer, Günter
;
Schulz, Sebastian
- In:
Handbook of research on mobile marketing management
,
(pp. 173-189)
.
2010
Persistent link: https://www.econbiz.de/10003919361
Saved in:
9
Employment and acceptance of near field communication in mobile marketing
Wiedmann, Klaus-Peter
;
Reeh, Marc-Oliver
;
Schumacher, Henrik
- In:
Handbook of research on mobile marketing management
,
(pp. 190-212)
.
2010
Persistent link: https://www.econbiz.de/10003919363
Saved in:
10
Mobile customer acquisition in the Swiss health care industry : an empirical study
Nohlen, Niklas
;
Smolnik, Stefan
;
Riempp, Gerold
- In:
Handbook of research on mobile marketing management
,
(pp. 213-235)
.
2010
Persistent link: https://www.econbiz.de/10003919364
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->