Whyte, Randall; Lohmann, Gui - In: Journal of Air Transport Management 42 (2015) C, pp. 141-148
many airlines' marketing strategies in the Asia–Pacific region where several full-service national airlines operate low-cost …/low-fare subsidiary airlines. The CWC approach is a response to competition from low-cost carriers based on product differentiation, i … response to deregulation and liberalization and generally adhere to the principals of low-cost/low-fare carriers. Typically …