Customer relationship management (CRM) has become a critical strategy for higher education institutions (HEIs) to … of CRM research in HEIs, including key contributors, dominant themes, and emerging trends, remains underexplored. This … study conducts a bibliometric analysis of Scopus-indexed publications (2014-2024) to map the intellectual landscape of CRM …

cause-related marketing - CRM), a deeper examination of CSV reveals key differences, particularly in its much broader … with CRM and highlighting factors that increase consumers' willingness to engage with organisations or discourage them from …

relationship management (CRM) for business growth. It extends the Technology-Organization-Environment (TOE) framework by … CRM adoption.The research uses a quantitative, descriptive and cross-sectional approach, collecting data from 223 SMEs in … Indonesia supported by Jadah Tempe Kaliurang Small and Medium Industries, which have already adopted CRM. Data analysis was …

Artificial intelligence (AI) is revolutionising customer relationship management (CRM) across various sectors …, fundamentally altering strategic business operations. This study examines the capabilities of AI-powered CRM systems, drawing on … CRM experts. The research identifies and systematically categorises three major dimensions and eight sub-dimensions of AI …