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  • Search: subject:"CRM (Customer Relationship Management)"
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Year of publication
Subject
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Beziehungsmarketing 30,875 Relationship marketing 30,875 Consumer behaviour 13,033 Konsumentenverhalten 13,033 Kundenzufriedenheit 6,863 Customer satisfaction 6,861 Dienstleistungsqualität 4,730 Service quality 4,730 Brand management 3,102 Markenführung 3,102 Lieferantenmanagement 2,784 Supplier relationship management 2,784 Social Web 2,735 Social web 2,735 Theory 2,481 Theorie 2,478 Marketingmanagement 2,423 Marketing management 2,405 Deutschland 2,301 Germany 2,288 Markenimage 2,234 Brand image 2,232 Kundenintegration 2,183 Customer integration 2,180 Electronic Commerce 2,101 Online retailing 2,081 Online-Handel 2,081 Brand 2,049 E-commerce 2,049 Markenartikel 2,040 Kundenwert 1,993 Customer value 1,968 Online-Marketing 1,918 Vertrauen 1,909 Confidence 1,905 Internet marketing 1,903 Einzelhandel 1,698 Retail trade 1,690 Customer service 1,303 Kundenservice 1,303
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Online availability
All
Undetermined 11,574 Free 4,767 CC license 619
Type of publication
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Article 22,976 Book / Working Paper 7,879 Journal 28
Type of publication (narrower categories)
All
Article in journal 19,012 Aufsatz in Zeitschrift 19,012 Aufsatz im Buch 3,635 Book section 3,635 Hochschulschrift 1,454 Thesis 1,164 Graue Literatur 1,110 Non-commercial literature 1,110 Arbeitspapier 708 Working Paper 708 Collection of articles of several authors 561 Sammelwerk 561 Case study 446 Fallstudie 446 Aufsatzsammlung 415 Ratgeber 228 Guidebook 211 Conference paper 175 Konferenzbeitrag 175 Bibliografie enthalten 159 Bibliography included 159 Lehrbuch 142 Textbook 127 Konferenzschrift 107 Handbook 104 Handbuch 104 Conference proceedings 70 Collection of articles written by one author 53 Sammlung 53 Reprint 50 Interview 27 Glossar enthalten 24 Glossary included 24 Festschrift 20 Systematic review 19 Übersichtsarbeit 19 Bibliografie 18 Amtsdruckschrift 16 Government document 16 Fallstudiensammlung 15
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Language
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English 25,801 German 5,078 French 23 Polish 15 Italian 12 Czech 6 Swedish 4 Romanian 3 Spanish 3 Dutch 2 Undetermined 2 Danish 1 Multiple languages 1 Russian 1 Albanian 1
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Author
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Bruhn, Manfred 113 Homburg, Christian 112 Kumar, V. 85 Han, Heesup 68 Verhoef, Peter C. 61 Hollebeek, Linda D. 60 Huber, Frank 55 Piller, Frank T. 51 Herrmann, Andreas 50 Krafft, Manfred 48 Bauer, Hans H. 47 Palmatier, Robert W. 45 Stauss, Bernd 44 Mattila, Anna S. 43 Gil Saura, Irene 41 Loureiro, Sandra Maria Correia 41 Grewal, Dhruv 39 Thaichon, Park 39 Mittal, Vikas 38 Stock-Homburg, Ruth 38 Van den Poel, Dirk 38 Smith, Alan D. 36 Svensson, Göran 36 Kleinaltenkamp, Michael 35 Prentice, Catherine 35 Sheth, Jagdish N. 35 Rather, Raouf Ahmad 34 Wiedmann, Klaus-Peter 34 Hippner, Hajo 33 Vrontis, Demetris 33 Reinartz, Werner J. 32 Wilde, Klaus D. 32 Eggert, Andreas 31 Neslin, Scott A. 31 Agnihotri, Raj 30 Reichwald, Ralf 30 Ruyter, Ko de 30 Grönroos, Christian 29 Klaus, Philipp 29 Töpfer, Armin 29
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Institution
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Springer Fachmedien Wiesbaden 60 IGI Global 23 European Commission / Directorate-General for Taxation and Customs Union 16 National Bureau of Economic Research 16 American Marketing Association 10 Verlag Dr. Kovač 10 Books on Demand GmbH <Norderstedt> 9 Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde 8 Edward Elgar Publishing 6 Fördergesellschaft Marketing an der Universität Augsburg 6 Harvard Graduate School of Business Administration 6 Haufe-Lexware GmbH & Co. KG 6 Universität St. Gallen 6 AMACOM 5 Information Resources Management Association 5 Springer-Verlag GmbH 5 Universität Mannheim 5 Verlag Franz Vahlen 5 Erich Schmidt Verlag 4 Fachhochschule Reutlingen / European School of Business 4 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 4 Friedrich-Schiller-Universität Jena 4 NetLibrary, Inc 4 Nomos Verlagsgesellschaft 4 Technische Universität Dresden 4 Technische Universität Ilmenau 4 Wiley-VCH 4 World Trade Organization 4 Erasmus Research Institute of Management 3 Eric Cuvillier <Firma> 3 Fraunhofer-Institut für Arbeitswirtschaft und Organisation 3 Great Britain / Customs Establishment 3 Institut für Marktorientierte Unternehmensführung Mannheim 3 Logos Verlag Berlin 3 Rheinisch-Westfälische Technische Hochschule Aachen 3 Shaker Verlag 3 Svenska Handelshögskolan <Helsinki> 3 Thüringen / Landesregierung 3 USA / General Accounting Office 3 Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature 3
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Published in...
All
Journal of business research : JBR 796 Journal of retailing and consumer services 723 Industrial marketing management : the international journal for industrial and high-tech firms 507 International journal of hospitality management 384 The journal of services marketing 283 SpringerLink / Bücher 261 The journal of business & industrial marketing 260 The service industries journal 215 Journal of the Academy of Marketing Science 200 Journal of strategic marketing 195 International journal of contemporary hospitality management 165 Asia Pacific journal of marketing and logistics 158 Journal of marketing 152 International journal of electronic customer relationship management : IJECRM 148 Journal of hospitality marketing & management 145 The journal of product & brand management 144 Total quality management & business excellence 144 Psychology & marketing 141 Journal of travel and tourism marketing 137 Tourism management : research, policies, practice 137 Cogent business & management 135 Journal of retailing 134 Journal of service management 130 Journal of service research : JSR 129 Marketing intelligence & planning 126 The journal of brand management : an international journal 125 European journal of marketing : EJM 111 Services marketing quarterly 107 Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction 104 Service business 103 Gabler Edition Wissenschaft 102 Journal of marketing management : MM 102 The international journal of bank marketing : IJBM 102 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 99 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 95 The international review of retail, distribution and consumer research 94 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 89 Business horizons 86 International Journal of Research in Business and Social Science : IJRBS 85 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 85
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Source
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ECONIS (ZBW) 30,880 RePEc 2 Other ZBW resources 1
Showing 1 - 10 of 30,883
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The effect of corporate social responsibility on customer engagement and citizenship behavior
Mubushar, Muhammad; Cerchione, Roberto; Rasool, Shahid; … - In: Corporate social responsibility and environmental management 32 (2025) 1, pp. 580-598
Persistent link: https://www.econbiz.de/10015332955
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Toward D2A : enhancing luxury fashion with seamless and immersive phygital customer experiences
Massi, Marta; Piancatelli, Chiara; Vocino, Andrea; … - In: International journal of consumer studies 49 (2025) 2, pp. 1-18
Persistent link: https://www.econbiz.de/10015333881
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Smart shopping carts in food retailing : innovative technology and shopping experience in stationary retail
Schultz, Carsten D.; Zacheus, Patrick - In: Journal of consumer behaviour 24 (2025) 1, pp. 436-454
Persistent link: https://www.econbiz.de/10015333944
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Investigating the customer journey in second-hand fashion platforms : implications for luxury brand management
Murtas, Gabriele; Pedeliento, Giuseppe - In: Journal of consumer behaviour 24 (2025) 2, pp. 655-672
Persistent link: https://www.econbiz.de/10015333957
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Defection analysis of post-paid telephone customers in Nepal using the Weibull model
Gnawali, Keshava Raj; Kadel, Rajan - In: Businesses 5 (2025) 1, pp. 1-22
This study examines the defection patterns of post-paid telephone customers based on migrant status and season-wise acquisition using the Weibull model. Data from 48,666 post-paid customers were extracted from the data warehouse of a telephone company in Nepal. After pre-processing, the migrant...
Persistent link: https://www.econbiz.de/10015334434
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The effect of digital touchpoint usage experience on customer loyalty mediated by digital engagement and customer satisfaction
Nanta, Teuku Muda; Noermijati, Noermijati; Rohman, Fatchur - In: Businesses 5 (2025) 1, pp. 1-19
This study aims to determine the influence of digital touchpoint usage experience, specifically through the myIndiHome application, on customer loyalty, with digital engagement and customer satisfaction as mediating variables. The study used a quantitative method to survey 385 active IndiHome...
Persistent link: https://www.econbiz.de/10015334439
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Passengers as defenders : unveiling the role of customer-company identification in the trust-customer citizenship behaviour relationship within ride-hailing context
Su, Linlin; Cheng, Xusen; Zarifis, Alex - In: Tourism management : research, policies, practice 107 (2025), pp. 1-15
Persistent link: https://www.econbiz.de/10015334591
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Mapping customer relationship management research in higher education : trends and future directions
Shalihati, Fithriyyah; Ujang Sumarwan; Hartoyo, Hartoyo; … - In: Administrative Sciences : open access journal 15 (2025) 2, pp. 1-21
Customer relationship management (CRM) has become a critical strategy for higher education institutions (HEIs) to enhance student engagement, institutional efficiency, and digital transformation. Despite its growing adoption, the evolution of CRM research in HEIs, including key contributors,...
Persistent link: https://www.econbiz.de/10015337345
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Analysis of parcel delivery issues at "state parcel company" : an examination of customer complaints and interrelationships
Čižiūnienė, Kristina; Šiugždinytė, Augustė; … - In: Logistics 9 (2025) 1, pp. 1-15
Background: The research presented here looks into ongoing problems with the package delivery services of a State parcel company, especially concerning damaged, wrongly delivered, late, and missing packages. These problems greatly affect customer satisfaction, so it is important to understand...
Persistent link: https://www.econbiz.de/10015337528
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Design and development of a new web platform for the management of physical flows and customs documents at port terminals
Lupi, Marino; Conte, Daniele; Benenati, Stefano; … - In: Logistics 9 (2025) 1, pp. 1-28
Background: Telematization is essential for improving port efficiency by reducing dwell times and simplifying document management. Currently, only a few ports use informatic document management tools like the Port Community System (PCS), and customs documents are produced and shared in paper...
Persistent link: https://www.econbiz.de/10015337591
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