Reppmann, Manuel; Harms, Stephan; Edinger-Schons, Laura … - In: Journal of the Academy of Marketing Science 53 (2024) 2, pp. 310-340
consumption behavior among their customers by involving them in their corporate sustainability (CS) activities. We introduce … psychological ownership as the underlying mechanism explaining how customer involvement in CS activities translates into changes in … on the type of a company’s CS—that is, whether CS is embedded in or peripheral to the company’s core business. The …