Lemańczyk, Joanna; Stefańska, Magdalena - In: Krakow review of economics and management 1007 (2025) 1, pp. 127-146
concept of creating shared value (CSV), and explain the forces at work on the demand side that encourage willingness to … potential customers toward the concept of CSV. The research group was selected in terms of people who are or were economically … participants of the focus group. Findings: The concept of CSV is not widely recognised. While the creation of shared value is often …