EconBiz - Find Economic Literature
    • Logout
    • Change account settings
  • A-Z
  • Beta
  • About EconBiz
  • News
  • Thesaurus (STW)
  • Academic Skills
  • Help
  •  My account 
    • Logout
    • Change account settings
  • Login
EconBiz - Find Economic Literature
Publications Events
Search options
Advanced Search history
My EconBiz
Favorites Loans Reservations Fines
    You are here:
  • Home
  • Search: subject:"Cartoon-like vs. human-like"
Narrow search

Narrow search

Year of publication
Subject
All
Cartoon-like vs. human-like 1 Cognition 1 Construal level theory 1 Consumer behaviour 1 Decision 1 Entscheidung 1 Kognition 1 Konsumentenverhalten 1 Message focus 1 Personality psychology 1 Persönlichkeitspsychologie 1 Psychological distance 1 Psychologie 1 Psychology 1 Virtual influencers 1 Virtual team 1 Virtuelles Team 1
more ... less ...
Online availability
All
Free 1
Type of publication
All
Article 1
Type of publication (narrower categories)
All
Article in journal 1 Aufsatz in Zeitschrift 1
Language
All
English 1
Author
All
Franke, Claudia 1 Gröppel-Klein, Andrea 1
Published in...
All
Journal of business research : JBR 1
Source
All
ECONIS (ZBW) 1
Showing 1 - 1 of 1
Cover Image
The role of psychological distance and construal level in explaining the effectiveness of human-like vs. cartoon-like virtual influencers
Franke, Claudia; Gröppel-Klein, Andrea - In: Journal of business research : JBR 185 (2024), pp. 1-16
Persistent link: https://www.econbiz.de/10015147955
Saved in:
A service of the
zbw
  • Sitemap
  • Plain language
  • Accessibility
  • Contact us
  • Imprint
  • Privacy

Loading...