Search Results - subject:"Cause‑related marketing"

Do consumers want to create shared values? : building trust in times of whitewashing

Lemańczyk, Joanna; Stefańska, Magdalena - In: Krakow review of economics and management 1007 (2025) 1, pp. 127-146

cause-related marketing - CRM), a deeper examination of CSV reveals key differences, particularly in its much broader …

Persistent link: https://www.econbiz.de/10015446162

Moderating effect of psychological distance on the impact of cause-related marketing on tourism relationship value

Chang, Hung Sheng - In: International journal of services and operations … 51 (2025) 5, pp. 1-17

Persistent link: https://www.econbiz.de/10015446441

Emotional priming for sustainable consumption? : the effects of social media content on the valuation of chocolate

Grafenstein, Liza von; Iweala, Sarah; Pahl, Stefan; … - In: Q open : a journal of agricultural, climate, … 5 (2025) 1, pp. 1-33

Current consumption patterns in the Global North are unsustainable across environmental, social, and economic dimensions. To promote more sustainable consumer behavior, emotional priming on social media has become an increasingly popular tool. In this paper, we mimic social media content to test...

Persistent link: https://www.econbiz.de/10015467231

Schamp, Christina; Heitmann, Mark; Peers, Yuri; … - In: Journal of marketing research 61 (2024) 5, pp. 955-974

Persistent link: https://www.econbiz.de/10015168514

Bhatti, Hina Yaqub; Galan-Ladero, M. Mercedes; Galera … - In: International review on public and non-profit marketing 20 (2023) 1, pp. 25-64

Persistent link: https://www.econbiz.de/10014252111

Consumer brand engagement fostered by cause-related marketing in emotional and functional brands

Pereira, Diana; Silva, Joaquim; Casais, Beatriz - In: Journal of nonprofit & public sector marketing 36 (2024) 5, pp. 685-712

Persistent link: https://www.econbiz.de/10015191886

The effects of cause-related marketing on consumer repurchase intentions through brand resonance : moderating effects of news articles and advertising

Usman Ahmad Qadri; Moustafa, Alsadig Mohamed Ahmed; … - In: Pakistan journal of commerce and social sciences 18 (2024) 4, pp. 961-984

The increasing reliance on news articles and advertising to communicate cause-related marketing (CRM) initiatives …

Persistent link: https://www.econbiz.de/10015179663

Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase

Park, Sangchul; Ahn, Sungsook; Kim, Sanghoon - In: Journal of retailing and consumer services 77 (2024), pp. 1-7

Persistent link: https://www.econbiz.de/10014462364

Perceived altruism in cause-related marketing

Lopes, Julia Maringoni; Bairrada, Cristela Maia; … - In: International review on public and non-profit marketing 21 (2024) 2, pp. 255-278

Persistent link: https://www.econbiz.de/10015080781

Back to the roots of cause-related marketing : a systematic literature review of cooperation motives

Stötzer, Sandra; Kaltenbrunner, Katharina Anna - In: International review on public and non-profit marketing 21 (2024) 3, pp. 713-734

Persistent link: https://www.econbiz.de/10015080805