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Search: subject:"Cause involvement"
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Consumer behaviour
13
Konsumentenverhalten
13
Cause involvement
10
Corporate Social Responsibility
8
Corporate social responsibility
8
Cause-Related Marketing
7
Cause-related marketing
7
cause involvement
6
Advertising effects
4
Beziehungsmarketing
4
Brand
4
Brand management
4
Fundraising
4
Markenartikel
4
Markenführung
4
Marketing management
4
Marketingmanagement
4
Relationship marketing
4
Werbewirkung
4
Brand image
3
Markenimage
3
cause-related marketing
3
CSR
2
Purchase intention
2
Skepticism
2
donation magnitude
2
AHP
1
Advertising
1
Attitude
1
Attitude toward brand
1
Betriebsgröße
1
Biospheric values
1
Brand activism
1
Brand purpose
1
Brand self-regulation
1
CRM
1
CRM luxurycampaigns
1
CRM participation intention
1
CRM purchase intention
1
CSR fit
1
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Undetermined
14
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Article
16
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Article in journal
16
Aufsatz in Zeitschrift
16
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English
16
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Thomas, Sujo
2
Anaza, Nwamaka A.
1
Andreu, Luisa
1
Bajpai, Naval
1
Bhatt, Viral
1
Choi, Chang Won
1
Chung, Te-Lin
1
Currás-Pérez, Rafael
1
Font, Xavier
1
Föhl, Ulrich
1
Gadhavi, Dharmesh D.
1
Hall-Phillips, Adrienne
1
Hamilton, Mark
1
Han, Eunjoo
1
Jadeja, Ashwin
1
Kang, Taeahn
1
Kim, Claire Heeryung
1
Kim, Juran
1
Lee, Wei-Na
1
Lim, Rachel Esther
1
Matsuoka, Hirotaka
1
Nies, Angelique
1
Pandey, Prasant Kumar
1
Park, Jihye
1
Park, Joohyung
1
Patel, Jayesh D.
1
Patel, Ritesh
1
Rego, Michelle M.
1
Ribeiro, Manuel Alector
1
Rogers, Dana
1
Sander, Frauke
1
Shah, Suraj
1
Sharma, Mahendra
1
Shreevastava, Richa
1
Shukla, Yupal S.
1
Stadlthanner, Katja Anna
1
Sung, Yoon Hi
1
Tiwari, Abhijeet V.
1
Unnava, Hanumantha Rao
1
Upadhyay, Neha
1
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Journal of nonprofit & public sector marketing
3
International journal of advertising : the review of marketing communications
2
International review on public and non-profit marketing
2
Journal of business research : JBR
2
Corporate communications : an international journal
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of emerging markets
1
International journal of green economics : IJGE
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of retailing
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
16
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1
Act as you preach! Authentic brand purpose versus "woke washing's" impact on brand credibility : the moderating role of
cause
involvement
and consumer skepticism
Walter, Nadine
;
Föhl, Ulrich
;
Sander, Frauke
;
Nies, …
- In:
Journal of business research : JBR
184
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10015144245
Saved in:
2
Impact of skepticism on CRM luxury campaign participation intention of Generation Z
Thomas, Sujo
;
Bhatt, Viral
;
Patel, Ritesh
- In:
International journal of emerging markets
19
(
2024
)
4
,
pp. 964-988
Persistent link: https://www.econbiz.de/10014512778
Saved in:
3
Enhancing customer purchase intention using cause-related marketing : a study of the Indian pharmaceutical sector
Pandey, Prasant Kumar
;
Bajpai, Naval
;
Tiwari, Abhijeet V.
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
4
,
pp. 544-575
Persistent link: https://www.econbiz.de/10015191868
Saved in:
4
A double-edged sword : the effect of brand self-regulatory messages on brand attitude in the U.S.
Park, Jihye
;
Unnava, Hanumantha Rao
- In:
The journal of brand management : an international journal
31
(
2024
)
5
,
pp. 482-501
Persistent link: https://www.econbiz.de/10015192434
Saved in:
5
The negative effect of CSR-CSI domain overlap in CSR-linked sport sponsorship
Kang, Taeahn
;
Matsuoka, Hirotaka
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013534267
Saved in:
6
Cause-related marketing online trust and purchase intention : investigating the role of CSR,
cause
involvement
, perceived value and the moderating role of donation magnitude
Shah, Suraj
;
Vasavada, Maurvi
;
Sharma, Mahendra
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 139-155
Persistent link: https://www.econbiz.de/10014310002
Saved in:
7
How environmental gain messages affect
cause
involvement
, attitude and behavioural intentions : the moderating effects of CSR scepticism and biospheric values
Stadlthanner, Katja Anna
;
Andreu, Luisa
;
Font, Xavier
; …
- In:
Corporate communications : an international journal
27
(
2022
)
4
,
pp. 781-799
Persistent link: https://www.econbiz.de/10013384946
Saved in:
8
Does company size matter in corporate social responsibility? : an examination of the impact of company size and cause proximity fit on consumer response
Sung, Yoon Hi
;
Lim, Rachel Esther
;
Lee, Wei-Na
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 284-308
Persistent link: https://www.econbiz.de/10013207336
Saved in:
9
Increasing company-cause fit : the effects of a relational ad message and consumers'
cause
involvement
on attitude toward the CSR activity
Choi, Chang Won
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 333-353
Persistent link: https://www.econbiz.de/10013207352
Saved in:
10
Investigating the consumers attitude toward brand and purchase intention within the context of cause-related marketing campaign for a pharmacy product
Thomas, Sujo
;
Jadeja, Ashwin
;
Vaghela, Krishnaba
; …
- In:
International review on public and non-profit marketing
19
(
2022
)
4
,
pp. 691-708
Persistent link: https://www.econbiz.de/10013483765
Saved in:
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