Search Results - subject:"Channel structure"

Advertising strategy and channel structure selection on an online retail platform

Wang, Daibing; Liu, Shulin - In: Industrial Management & Data Systems 123 (2023) 5, pp. 1359-1400

) and studies the channel structure choices of two firms when investing in advertising. Design/methodology/approach The … authors investigate the channel structure choices of two firms when advertising separately, simultaneously and cooperatively … and analyze the optimal combination strategy of channel structure and advertising scheme for both firms. Findings When the …

Persistent link: https://www.econbiz.de/10014825958

Impact of manufacturer entry and agency format on online channel structures

Wu, Xiangxiang; Zha, Yong - In: Journal of the Operational Research Society 76 (2025) 4, pp. 641-658

Persistent link: https://www.econbiz.de/10015330429

Information sharing across competing platforms with varying information capabilities

Zhu, Haoruo; Ni, Yaodong; Xiao, Yongbo - In: European journal of operational research : EJOR 323 (2025) 1, pp. 125-138

Persistent link: https://www.econbiz.de/10015415518

Channel structures and subscription strategies for AI-driven logistics data products

He, Shulin; Zhang, Mengdi; Wang, Shuaian; Huang, George Q. - In: European journal of operational research : EJOR 326 (2025) 3, pp. 597-614

Persistent link: https://www.econbiz.de/10015433471

Promised-delivery-time-driven reselling facing global platform's private label competition : game analysis and data validation

Niu, Baozhuang; Liu, Jiayun; Zhang, Jianhua; Chen, Kanglin - In: Omega : the international journal of management science 123 (2024), pp. 1-10

Persistent link: https://www.econbiz.de/10014533394

Entry mode selection for a new entrant of the electric vehicle automaker

Fang, Lei; Li, Yanlin; Govindan, Kannan - In: European journal of operational research : EJOR 313 (2024) 1, pp. 270-280

Persistent link: https://www.econbiz.de/10014456559

To share or not to share : strategic information sharing with store brand encroachment in platform markets

Yu, Dongdong; Luo, Chunlin; Xu, Jie; Ng, C. T. - In: Transportation research : an international journal 189 (2024), pp. 1-23

Persistent link: https://www.econbiz.de/10015095312

Determinants of long-term orientation in seller e-retailer relationship : a seller perspective in the Indian e-commerce

Bhatnagar, Swati; Yadav, Rajan - In: International journal of business and globalisation : IJBG 36 (2024) 1, pp. 4-26

Persistent link: https://www.econbiz.de/10015057558

Research on reverse channel : review and prospects

Gao, Xihan; Wang, Zheng; Gao, Yuan; Wang, Rui; Bai, Yin - In: Journal of business-to-business marketing 31 (2024) 2, pp. 141-165

Persistent link: https://www.econbiz.de/10014574571

The interplay between logistics strategy and platform's channel structure design in B2C platform market

Liu, He; Xu, Tianting; Jing, Shuai; Liu, Zhidong; Wang, … - In: European journal of operational research : EJOR 310 (2023) 2, pp. 812-833

Persistent link: https://www.econbiz.de/10014340783