Search Results - subject:"Character"

Did you mean: subject:"charakter" (4,804 results)

Building brands with superheroes, building superheroes with brands : the brands of iron man and Captain America in the Marvel Cinematic Universe

Papp-Váry, Árpád Ferenc; Rönky, Áron - In: Businesses 5 (2025) 2, pp. 1-26

The use of product and service brands by popular movie characters has long been a powerful marketing tool, boosting brand awareness and enhancing brand image. Product placement-the appearance of brands in films-not only increases visibility but also provides vital financial support for film...

Persistent link: https://www.econbiz.de/10015434564

Building brands with superheroes, building superheroes with brands: The brands of iron man and Captain America in the Marvel Cinematic Universe

Papp-Váry, Árpád Ferenc; Rönky, Áron - In: Businesses 5 (2025) 2, pp. 1-26

Persistent link: https://www.econbiz.de/10015617783

Employee or influencer live streaming? : a manufacturer's strategy for virtual character adoption considering live streaming reviews

Xu, Xiaoping; Chen, Xinru; Choi, Tsan-Ming; Cheng, T. C. E. - In: International journal of production economics 293 (2026), pp. 1-18

Persistent link: https://www.econbiz.de/10015605034

Voices from the village : a multi-voiced relational perspective of character development in leadership learning

Edwards, Gareth; Antonacopoulou, Elena P.; Sklaveniti, … - In: Management learning : the international journal for … 56 (2025) 2, pp. 344-366

Persistent link: https://www.econbiz.de/10015374883

A governance perspective on moral character development

Hielscher, Stefan; Schultz, Felix Carl; Valentinov, … - Martin-Luther-Universität Halle-Wittenberg / Lehrstuhl … - 2025

-based control systems (VBCSs) purposefully preserve uncertainty to nurture moral judgment and character. Using Structured Ethical …-designed governance mechanisms can spark moral moments in either system; and (2) cultivating moral character is a critical challenge not …

Persistent link: https://www.econbiz.de/10015427088

Designing influence : how cartoonish and humanlike characters shape consumer decisions

Kaiser, Carolin; Manewitsch, Vladimir; Schallner, Rene - In: NIM marketing intelligence review : NIM MIR 17 (2025) 1, pp. 48-53

effectively boost product engagement. Character design plays a crucial role depending on the context. Managers should … strategically align character design with specific campaign goals. Regular assessment of a virtual character's impact on its …

Persistent link: https://www.econbiz.de/10015417047

Does working from home limit our strengths? : investigating character strength application in hybrid work contexts within 2 diary studies

Neidlinger, Stephanie; Felfe, Jörg; Peters, Susan Elizabeth - In: International journal of human resource management 36 (2025) 6, pp. 925-955

Persistent link: https://www.econbiz.de/10015474061

A governance perspective on moral character development

Hielscher, Stefan; Schultz, Felix Carl; Valentinov, … - 2025

Persistent link: https://www.econbiz.de/10015436015

Individual traits contributing to entrepreneurial entry: Character strengths, attention deficit hyperactivity disorder (ADHD), and highly sensitive person (HSP)

Matsuishi, Kana; Yasumura, Akira - In: Businesses 5 (2025) 4, pp. 1-14

that encourage entrepreneurial entry remain insufficiently understood. This study examined whether character strengths … diagnosis in Study 2. The Character Strengths Test24 showed a revised factor structure, and an extracted factor (Drive …. These findings highlight the importance of educational and support systems that not only develop character strengths linked …

Persistent link: https://www.econbiz.de/10015617814

Individual traits contributing to entrepreneurial entry : character strengths, attention deficit hyperactivity disorder (ADHD), and highly sensitive person (HSP)

Matsuishi, Kana; Yasumura, Akira - In: Businesses 5 (2025) 4, pp. 1-14

Persistent link: https://www.econbiz.de/10015580540