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Search: subject:"Charity appeals"
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Charity
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Charitable organization
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Charity appeals
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Choi, Jungsil
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Erlandsson, Arvid
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Li, Yexin Jessica
1
Liu, Shuqin
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of retailing and consumer services
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Psychology & marketing
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ECONIS (ZBW)
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How to make busy individuals donate more? : the matching effect of charitable appeals and busyness on willingness to donate
Zheng, Chundong
;
Liu, Xinru
;
Liu, Shuqin
- In:
Journal of retailing and consumer services
79
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10015098481
Saved in:
2
Opposites attract : impact of background color on effectiveness of emotional
charity
appeals
Choi, Jungsil
;
Li, Yexin Jessica
;
Rangan, Priyamvadha
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 644-660
Persistent link: https://www.econbiz.de/10012494708
Saved in:
3
Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
Saved in:
4
Argument-inconsistency in
charity
appeals
: Statistical information about the scope of the problem decrease helping toward a single identified victim but not helping toward many non...
Erlandsson, Arvid
;
Västfjäll, Daniel
;
Sundfelt, Oskar
; …
- In:
Journal of economic psychology : research in economic …
56
(
2016
),
pp. 126-140
Persistent link: https://www.econbiz.de/10011704323
Saved in:
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