Abdallah, Wael; Aziza, Mulham; Chamas, Hassan Baz - In: Journal of business and socio-economic development 6 (2026) 1, pp. 54-69
Purpose - The research aims to investigate the factors influencing the adoption of artificial intelligence (AI) in pharmaceutical industry companies, specifically focusing on its impact on salesforce performance. Design/methodology/approach - We collected research data from pharmaceutical...