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~isPartOf:"Journal of medical marketing : device, diagnostic and pharmaceutical marketing"
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Pharmaceutical industry
67
Pharmaindustrie
67
Arzneimittel
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Pharmaceuticals
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Physicians
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Davis, Joel J.
5
Mohamed Azmi Ahmad Hassali
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Ibrahim, Mohamed Izham Mohamed
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Saleem, Fahad
3
Siang, Tan Ching
3
Aljadhey, Hisham
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Alrasheedy, Alian A
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Banerjee, Saikat
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Chressanthis, George A.
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Dash, Sampada Kumar
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Handa, Meenakshi
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Joseph, Mathew
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Kelly, Donna
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Prajapati, Vandana
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Smith, Brian D.
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Srivastava, Vinita
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Vohra, Anupama
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Ahmad, Mahmood
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Al-Hamadi, Adnan Yahya
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Al-Hamdi, Adnan Yahya
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Alkhateeb, Fadi M.
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Anand, Bryam
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Andaleeb, Syed S.
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Ansa, Gloria A.
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Armeni, Patrizio
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Bhangale, Vijay
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Chandler, Lisa Lucarelli
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Journal of medical marketing : device, diagnostic and pharmaceutical marketing
NBER working paper series
118
NBER Working Paper
91
Working paper / National Bureau of Economic Research, Inc.
84
SpringerLink / Bücher
66
Europäische Hochschulschriften / 5
65
Research policy : policy, management and economic studies of science, technology and innovation
65
International journal of pharmaceutical and healthcare marketing : IJPHM
64
Journal of health economics
43
The European journal of health economics : HEPAC ; health economics in prevention and care
38
International journal of the economics of business
36
Technology analysis & strategic management
36
International journal of technology management : IJTM
34
Technological forecasting & social change : an international journal
33
OECD Environment Statistics
31
Industrial and corporate change
30
Health marketing quarterly
29
Management science : journal of the Institute for Operations Research and the Management Sciences
29
Gabler Edition Wissenschaft
27
Health economics
26
Journal of business chemistry
26
Journal of business ethics : JOBE
26
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
26
Strategic management journal
25
Applied economics
22
International journal of production research
22
Pharmamarketing : gesundheitsökonomische Aspekte einer innovativen Industrie am Beispiel von Deutschland, Österreich und der Schweiz
21
R & D management
20
Review of industrial organization : RIO
20
International journal of industrial organization
19
International journal of pharmaceutical and healthcare marketing
19
Trade information bulletin
19
Academy of Management journal : AMJ
18
International journal of production economics
18
Journal of business research : JBR
18
European journal of operational research : EJOR
17
HA-Report
17
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
17
International journal of logistics systems and management
16
The Rand journal of economics
16
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ECONIS (ZBW)
67
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1
What makes more, better? An exploratory study on the effects of firm-level commercial operations attributes on pharmaceutical business performance
Chressanthis, George A.
;
Eisenstein, Eric M.
;
Barbro, …
- In:
Journal of medical marketing : device, diagnostic and …
15
(
2015
)
1/2
,
pp. 10-25
Persistent link: https://www.econbiz.de/10011618088
Saved in:
2
The impact of public relations on the pharmaceutical industry : a case study of living like you campaign
Hasenmeyer, Virginia
;
Topić, Martina
- In:
Journal of medical marketing : device, diagnostic and …
15
(
2015
)
3/4
,
pp. 58-68
Persistent link: https://www.econbiz.de/10011881387
Saved in:
3
The "5 Horsemen of the Apothecary" : lessons to be learned by the top pharmaceutical performers for 2014-2009
Trombetta, Bill
- In:
Journal of medical marketing : device, diagnostic and …
15
(
2015
)
3/4
,
pp. 81-89
Persistent link: https://www.econbiz.de/10011881395
Saved in:
4
Resposes to alternative forms of efficacy description in direct-to-consumer pharmaceutical communications
Davis, Joel J.
;
Isaacson, Sandra M.
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10010415264
Saved in:
5
Cost efficiency of pharmaceutical firms manufacturing drugs for specific diseases prevalent in India : a data envelopment analysis approach
Das, Sumanta
;
Patel, Gokulananda
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10010415279
Saved in:
6
Medical advertising on demand : a content analysis of YouTube direct-to-consumer pharmaceutical advertisements
Muncy, James A.
;
Iyer, Rajesh
;
Eastman, Jacqueline K.
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 145-153
Persistent link: https://www.econbiz.de/10010517750
Saved in:
7
Technological capabilities and firm resources as determinants of export competitiveness : evidence from Indian pharmaceutical industry using quantile regression approach
Rentala, Satyanarayana
;
Anand, Bryam
;
Shaban, Majid
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 133-144
Persistent link: https://www.econbiz.de/10010517751
Saved in:
8
Perceptions of general practitioners towards pharmaceutical price war and assessment medicines price variation among general practitioners' clinics in the state of Penang, Malaysia
Siang, Tan Ching
;
Mohamed Azmi Ahmad Hassali
; …
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 125-132
Persistent link: https://www.econbiz.de/10010517752
Saved in:
9
Assessment of medicines price variation among community pharmacies in the state of Penang, Malaysia by using simulated client method
Siang, Tan Ching
;
Mohamed Azmi Ahmad Hassali
;
Saleem, Fahad
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 115-124
Persistent link: https://www.econbiz.de/10010517753
Saved in:
10
Understanding of consumer's awareness about brands in pharmaceutical industry : an empirical study
Srivastava, RK
;
Kumar, Sanjiwani Jayant
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 99-107
Persistent link: https://www.econbiz.de/10010517755
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