Search Results - subject:"Churn of Customers"

Predicting Customers' Churn Using Data Mining Technique and its Effect on the Development of Marketing Applications in Value-Added Services in Telecom Industry

Saeidpour, Parna; Otarkhani, Ali; Shokouhyar, Sajjad - In: International Journal of Information Systems in the … 10 (2018) 4, pp. 59-72

This article aims to predict reasons behind customers' churn in the mobile communication market. In this study, different data mining techniques such as logistic regression, decision trees, artificial neural networks, and K-nearest neighbor were examined. In addition, the general trend of the...

Persistent link: https://www.econbiz.de/10012045898

Predicting customers' churn using data mining technique and its effect on the development of marketing applications in value-added services in telecom industry

Shokouhyar, Sajjad; Saeidpour, Parna; Otarkhani, Ali - In: International journal of information systems in the … 10 (2018) 4, pp. 59-72

Persistent link: https://www.econbiz.de/10011938750