Bio-based materials incorporated into clothing, sourced from biomass, offer potential advantages by reducing reliance on fossil fuels and minimizing the environmental impact of the fashion sector. This paper explores the preferences of young adult consumers for sneakers featuring bio-based...

Dynamic social norms have been recognized as a promising approach to promote energy sufficiency. By highlighting trends and future shifts rather than current states, dynamic norms allow for a better focus on emerging norms that are not widely adopted. While existing studies predominantly examine...