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Search: subject:"Clickstream Data"
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Consumer behaviour
18
Konsumentenverhalten
18
clickstream data
12
Online retailing
11
Online-Handel
11
E-commerce
10
Internet marketing
10
Online-Marketing
10
Clickstream data
9
Electronic Commerce
9
Clickstream Data
7
Social Web
5
Social web
5
Beziehungsmarketing
4
Distribution channel
4
Relationship marketing
4
Vertriebsweg
4
Customer integration
3
Einzelhandel
3
Information behaviour
3
Informationsverhalten
3
Kundenintegration
3
Retail trade
3
e-commerce
3
Advertising
2
Advertising effects
2
Artificial intelligence
2
Bayes-Statistik
2
Bayesian inference
2
Data protection
2
Datenschutz
2
Email Design
2
Email Marketing
2
Interactive Marketing
2
Internet Retailing
2
Künstliche Intelligenz
2
Market segmentation
2
Marktsegmentierung
2
Mobile communications
2
Mobilkommunikation
2
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Online availability
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Undetermined
17
Free
8
Type of publication
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Article
22
Book / Working Paper
5
Other
1
Type of publication (narrower categories)
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Article in journal
19
Aufsatz in Zeitschrift
19
Arbeitspapier
1
Aufsatz im Buch
1
Book section
1
Conference paper
1
Graue Literatur
1
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1
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1
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1
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Language
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English
24
Undetermined
4
Author
All
Hakala, Ulla
2
Hartemo, Mari
2
Jing, Bing
2
Suomi, Reima
2
Zhang, Jie Jennifer
2
Angelopoulos, Spyros
1
Ascarza, Eva
1
BUCKINX, W.R
1
Baumann, Annika
1
Beck, Ben B.
1
Brand, Benedikt
1
Calder, Bobby J.
1
Carlson, Jeffrey R.
1
Chatterjee, Patrali
1
Cheng, Yichen
1
Chin, Alycia
1
Chu, Junhong
1
De Smedt, Johannes
1
Du, Yanan
1
Duan, Wenjing
1
Gebert, Fabian
1
Ghoshal, Abhijeet
1
Goh, Khim Yong
1
Groenen, P.J.F.
1
Groenen, Patrick
1
Haruvy, Ernan
1
Haupt, Johannes
1
He, Heping
1
Hessary, Yasaman Kamyab
1
Hoffman, Donna L.
1
Holsing, Christian
1
Hong, Juwon
1
Hu, Mantian
1
Huchzermeier, Arnd
1
Jabr, Wael
1
Jiang, Yuanchun
1
Kagie, M.
1
Kagie, Martijn
1
Kannan, P. K.
1
Kim, Chul
1
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Institution
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Cheung Kong Graduate School of Business
1
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
1
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
1
Faculteit Economie en Bedrijfskunde, Universiteit Gent
1
NET Institute
1
University of Texas at Arlington
1
Published in...
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Journal of management information systems : JMIS
3
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Central European journal of operations research : CEJOR ; official journal of the Austrian, Croatian, Czech, Hungarian, Slovakian and Slovenian OR Societies
1
ERIM Report Series Research in Management
1
Electronic commerce research
1
IEEE transactions on engineering management : EM
1
International journal of advertising : the review of marketing communications
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic business : IJEB
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Electronic Commerce in Organizations (JECO)
1
Journal of business research : JBR
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of media business studies
1
Journal of public policy & marketing
1
Journal of the Academy of Marketing Science
1
Marketing Science
1
Marketing accountability for marketing and non-marketing outcomes
1
Production and operations management : an international journal of the Production and Operations Management Society
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
1
Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
1
Working Papers / NET Institute
1
Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium
1
Working papers / Harvard Business School, Division of Research
1
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Source
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ECONIS (ZBW)
21
RePEc
5
BASE
1
Other ZBW resources
1
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1
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28
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1
Predictably unpredictable? : how judgmental and machine learning forecasts complement each other
Nair, Devadrita
;
Huchzermeier, Arnd
- In:
Production and operations management : the flagship …
33
(
2024
)
5
,
pp. 1214-1234
Persistent link: https://www.econbiz.de/10014577000
Saved in:
2
Optimization of dynamic product offerings on online marketplaces : a network theory perspective
Zuo, Meihua
;
Angelopoulos, Spyros
;
Ou, Carol Xiaojuan
; …
- In:
Journal of management information systems : JMIS
40
(
2023
)
4
,
pp. 1328-1357
Persistent link: https://www.econbiz.de/10014582599
Saved in:
3
The customer journey as a source of information
Padilla, Nicolas
;
Ascarza, Eva
;
Netzer, Oded
-
2023
Persistent link: https://www.econbiz.de/10014468102
Saved in:
4
Unveiling the web of interactions : analyzing dynamic customer engagements across multiple websites
Lim, Hyungsoo
;
Kim, Chul
;
Kannan, P. K.
- In:
Journal of business research : JBR
183
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10015141749
Saved in:
5
How mobile users respond to pre-roll skippable advertising differently than personal computer (PC) users : an analysis of individual-level
clickstream
data
Kim, Su Jung
;
Lee, Mi Hyun
;
Hong, Juwon
;
Park, Sungho
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 713-739
Persistent link: https://www.econbiz.de/10014296406
Saved in:
6
Shopping hard or hardly shopping : revealing consumer segments using
clickstream
data
Zavali, Melina
;
Lacka, Ewelina
;
De Smedt, Johannes
- In:
IEEE transactions on engineering management : EM
70
(
2023
)
4
,
pp. 1353-1364
Persistent link: https://www.econbiz.de/10014304285
Saved in:
7
Maximizing online revisiting and purchasing : a clickstream-based approach to enhancing customer lifetime value
Jabr, Wael
;
Ghoshal, Abhijeet
;
Cheng, Yichen
;
Pavlou, …
- In:
Journal of management information systems : JMIS
40
(
2023
)
2
,
pp. 470-502
Persistent link: https://www.econbiz.de/10014302597
Saved in:
8
Not all clicks are equal : detecting engagement with digital content
Zhou, Yayu
;
Calder, Bobby J.
;
Malthouse, Edward C.
; …
- In:
Journal of media business studies
19
(
2022
)
2
,
pp. 90-107
Persistent link: https://www.econbiz.de/10013327902
Saved in:
9
A model of online shopping cart abandonment : evidence from e-tail
clickstream
data
Kukar-Kinney, Monika
;
Scheinbaum, Angeline Close
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 961-980
Persistent link: https://www.econbiz.de/10013389491
Saved in:
10
Gotta buy 'em all? : online shopping cart abandonment among new and existing customers
Rausch, Theresa
;
Brand, Benedikt
- In:
International journal of electronic business : IJEB
17
(
2022
)
2
,
pp. 109-134
Persistent link: https://www.econbiz.de/10013253620
Saved in:
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