Web servers worldwide generate a vast amount of information on web users’ browsing activities. Several researchers have studied these so-called clickstream or web access log data to better understand and characterize web users. The goal of this application is to analyze user behaviour by...

The quality of decisions is based on the quality of processed data. So it is important that at the beginning of the data mining process to provide correct and quality data. The preprocessing data is a necessity for avoiding the failure of the data analysis. The idea that the data mining process...

Nowadays, using data mining techniques to extract knowledge from web log files has became a necessity. The behavior of Internet users can be found in the log files stored on Internet servers. Analyzing data obtained from web server logs is rapidly becoming one of the most important activities...

The present study investigates the effectiveness of fear appeals in preventing shoplifting among adolescents. We study the effects of type of punishment (social disapproval versus fines), probability of getting caught when shoplifting and severity of the punishment. Results show that social...

Several recent studies have explored the virtues of behavioral targeting and personalization for online advertising. In this paper, we add to this literature by proposing a cost-effective methodology for the prediction of demographic web site visitor profiles that can be used for web advertising...