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Search: subject:"Clickthrough"
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Subject
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Internet marketing
32
Online-Marketing
32
Consumer behaviour
24
Konsumentenverhalten
24
Advertising effects
20
Werbewirkung
20
Online retailing
13
Online-Handel
13
Search engine
13
Suchmaschine
13
Advertising
12
Werbung
12
click-through rate
11
Information behaviour
7
Informationsverhalten
7
E-commerce
6
Electronic Commerce
6
Social Web
6
Social web
6
Click-through rate
5
Internet
5
Online advertising
5
Website
5
click-through
5
Click-through rates
4
Clickthrough
4
Electronic commerce
4
Target group
4
Zielgruppe
4
click-through rates
4
Banner advertising
3
Click-through intention
3
Confidence
3
Conversion rates
3
Online search
3
Online-Recherche
3
Perception
3
Preismanagement
3
Pricing strategy
3
Sales promotion
3
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Online availability
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Undetermined
28
Free
11
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Article
42
Book / Working Paper
8
Other
1
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Article in journal
34
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34
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4
Arbeitspapier
3
Graue Literatur
3
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3
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1
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1
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English
41
Undetermined
10
Author
All
Ghose, Anindya
4
Yang, Sha
4
Fang, Eric
3
Bergemann, Dirk
2
Castelein, Anoek
2
Cheng, Ming
2
Fok, Dennis
2
Försch, Steffen
2
Gomes, Renato
2
Haan, Evert de
2
Huang, Minxue
2
Li, Xiaoling
2
Paap, Richard
2
Paes Leme, Renato
2
Richards, Greg
2
Sapozhnikov, Margarita
2
Seabright, Paul
2
Sweeney, Kane
2
Zhuang, Mengzhou
2
Zuo, Song
2
Abell, Annika
1
Almendros, Esmeralda Crespo
1
Anderl, Eva M.
1
Anderson, Chris K.
1
Anguera-Torrell, Oriol
1
Aspara, Jaakko
1
Bandyopadhyay, Argho
1
Benitez, Jose
1
Biswas, Dipayan
1
Bojko, Marek
1
Calin, Mihai
1
Chacko, Roger
1
Chakravarty, Anindita
1
Chaparro-Peláez, Julián
1
Chung, Beom‐Suk
1
Cindea, Stefan
1
Cindrea, Sorina
1
Dellarocas, Chrysanthos
1
Deng, Di
1
Despotakis, Stylianos
1
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Cátedra Fundación Ramón Areces de Distribución Comercial, Facultad de Economía y Empresa
1
Department of Business Economics and Public Policy, Kelley School of Business
1
EconWPA
1
NET Institute
1
NYU Stern School of Business
1
Published in...
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International journal of hospitality management
3
Cowles Foundation discussion paper
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Information systems research : ISR
2
International journal of internet marketing and advertising : IJIMA
2
Journal of marketing research : JMR
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
The Cornell hospitality quarterly
2
DOCFRADIS Working Papers
1
Discussion paper / Tinbergen Institute
1
European journal of marketing
1
Games and Economic Behavior
1
Games and economic behavior
1
Improving decision making in real-time bidding
1
Industrial Management & Data Systems
1
Industrial Organization
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information systems management
1
Information technology & tourism
1
International journal of information technology and management : IJITM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of electronic commerce research : JECR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing communications
1
Journal of vacation marketing
1
Management Science
1
Management information systems : mis quarterly
1
Marketing Letters
1
Marketing Science
1
Psychology & marketing
1
Review of Industrial Organization
1
Review of industrial organization : RIO
1
Studies in Business and Economics
1
Technological forecasting & social change : an international journal
1
Tinbergen Institute Discussion Paper
1
Working Papers / Department of Business Economics and Public Policy, Kelley School of Business
1
Working Papers / NET Institute
1
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Source
All
ECONIS (ZBW)
38
RePEc
10
BASE
1
EconStor
1
Other ZBW resources
1
Showing
1
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of
51
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date (oldest first)
1
Data-driven mechanism design: jointly eliciting preferences and information
Bergemann, Dirk
;
Bojko, Marek
;
Dütting, Paul
;
Paes …
-
2024
Persistent link: https://www.econbiz.de/10015271585
Saved in:
2
Curvy digital marketing designs : virtual elements with rounded shapes enhance online
click-through
rates
Biswas, Dipayan
;
Abell, Annika
;
Chacko, Roger
- In:
Journal of consumer research : JCR ; an …
51
(
2024
)
3
,
pp. 552-570
Persistent link: https://www.econbiz.de/10015338593
Saved in:
3
Consumers' behavioural responses to price promotions of organic products : an introspective pre-study and an online field experiment
Isojärvi, Jyrki
;
Aspara, Jaakko
- In:
European journal of marketing
57
(
2023
)
7
,
pp. 1804-1825
Persistent link: https://www.econbiz.de/10014342168
Saved in:
4
Relationship (breakup) reminders drive online advertising effectiveness
Tan, Ser Zian
;
Bandyopadhyay, Argho
;
Septianto, Felix
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1152-1161
Persistent link: https://www.econbiz.de/10014291784
Saved in:
5
Consumer click responses to paid ad set strategies of search platforms
Cheng, Ming
;
Zhu, Zhen
- In:
The Cornell hospitality quarterly
66
(
2025
)
1
,
pp. 95-109
Persistent link: https://www.econbiz.de/10015187654
Saved in:
6
Positive emotions during search engine use : how you feel impacts what you search for and click on
Whitley, Sarah C.
;
Chakravarty, Anindita
;
Wang, Pengyuan
-
2025
Persistent link: https://www.econbiz.de/10015374152
Saved in:
7
Tales of two channels : digital advertising performance between ai recommendation and user subscription channels
Dong, Beibei
;
Zhuang, Mengzhou
;
Fang, Eric
;
Huang, Minxue
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 141-162
Persistent link: https://www.econbiz.de/10014582909
Saved in:
8
Is it too much or not enough to click? : examining how and when the vertical visual perspective affects consumers'
click-through
intention
Wu, Heng
;
He, Wenjun
;
Lin, Xiaodan
;
Ye, Hui
- In:
International journal of hospitality management
122
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10015071701
Saved in:
9
Sequential framework for analyzing mobile
click-through
decision in online travel agency with user digital footprints
Gao, Hongming
;
Deng, Di
;
Liu, Hongwei
;
Liang, Zhouyang
- In:
Information technology & tourism
26
(
2024
)
4
,
pp. 679-709
Persistent link: https://www.econbiz.de/10015187125
Saved in:
10
Calibrated
click-through
auctions : an information design approach
Bergemann, Dirk
;
Duetting, Paul
;
Paes Leme, Renato
; …
-
2021
Persistent link: https://www.econbiz.de/10012515932
Saved in:
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