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Bibliometric analysis 1 Bibliometrics 1 Bibliometrie 1 Cluster maps 1 Coronavirus 1 Covid-19 1 Descriptive statistics 1 Gesundheitsversorgung 1 Gesundheitswesen 1 Health care 1 Health care system 1 Healthcare marketing strategy 1 Marketing management 1 Marketingmanagement 1 Public policy 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Kar, Rohan 1 Wasnik, Anurag 1
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International journal of pharmaceutical and healthcare marketing 1
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ECONIS (ZBW) 1
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Progress and trends in healthcare marketing strategy (2018-2022) : a descriptive and bibliometric analysis of the Web of Science (WOS) dataset
Kar, Rohan; Wasnik, Anurag - In: International journal of pharmaceutical and healthcare … 18 (2024) 2, pp. 300-325
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