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~person:"Sondhi, Neena"
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Cluster analysis
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cluster analysis
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Sondhi, Neena
MacKinnon, James G.
34
Webb, Matthew
27
Nielsen, Morten Ørregaard
17
Peneder, Michael
17
Porter, Michael E.
12
Gelbach, Jonah B.
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Cameron, Adrian Colin
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Miller, Douglas Lee
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Weihs, Claus
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10
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9
Blien, Uwe
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Delgado, Mercedes
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Crowley, Patrick M.
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DeSarbo, Wayne S.
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Graf, Holger
8
Jajuga, Krzysztof
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Lazzeretti, Luciana
8
Nijkamp, Peter
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Owyang, Michael T.
8
Rothgang, Michael
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Tkaczynski, Aaron
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Algieri, Bernardina
7
Belussi, Fiorenza
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Bracke, Thierry
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Cantner, Uwe
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Cooke, Philip
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Dai, Ruochen
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Gómez-Loscos, Ana
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International journal of management practice : IJMP
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Asia Pacific journal of marketing and logistics
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International journal of Indian culture and business management
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International journal of logistics economics and globalisation
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International journal of sport management and marketing : IJSMM
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1
Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
Saved in:
2
Profiling the online premium brand consumers based on their fashion orientation
Sondhi, Neena
;
Basu, Rituparna
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 380-397
Persistent link: https://www.econbiz.de/10013553060
Saved in:
3
Mapping the luxury purchase intentions of the counterfeit luxury buyers
Sondhi, Neena
- In:
International journal of management practice : IJMP
12
(
2019
)
4
,
pp. 476-494
Persistent link: https://www.econbiz.de/10012140329
Saved in:
4
Profiling sports spectators in emerging markets : role of sports involvement as a segmentation tool
Sondhi, Neena
;
Basu, Rituparna
- In:
International journal of sport management and marketing …
18
(
2018
)
4
,
pp. 301-321
Persistent link: https://www.econbiz.de/10011948441
Saved in:
5
Consumption of organic food products : an emerging market perspective
Sondhi, Neena
- In:
International journal of management practice : IJMP
10
(
2017
)
1
,
pp. 30-48
Persistent link: https://www.econbiz.de/10011723465
Saved in:
6
Segmenting and profiling the chocolate consumer : an emerging market perspective
Sondhi, Neena
;
Chawla, Deepak
- In:
Journal of food products marketing
23
(
2017
)
2
,
pp. 123-143
Persistent link: https://www.econbiz.de/10011708107
Saved in:
7
A cluster analysis approach to grouping Indian women professionals
Sondhi, Neena
;
Chawla, Deepak
- In:
International journal of Indian culture and business …
8
(
2014
)
1
,
pp. 35-53
Persistent link: https://www.econbiz.de/10010400977
Saved in:
8
Segmenting the urban Indian online buyer : an exploratory study
Sondhi, Neena
- In:
International journal of logistics economics and …
6
(
2014/2017
)
2
,
pp. 145-160
Persistent link: https://www.econbiz.de/10011472329
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